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What Instagram Story Advertising Means for Consumer Brands

It’s no secret that Instagram has all but monopolized the attention of the young adult community. From its onset, Instagram’s “window-shopping” nature has been attractive
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We Really Need to Get Over Our Instagram Follower Obsession

We Really Need to Get Over Our Instagram Follower Obsession Good Monster gets approached every week from brands that want to increase their number of
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What is Amazon doing to Your website’s conversion rate?

You might think that with all of the headlines and ads for ecommerce, online marketplaces would be dwarfing brick and mortar stores exponentially, however, that’s
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The ROI of a Facebook Ad

If you are looking for a specific number, Facebook ads have an average ROI of 400%, at least they do with our clients; but that
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The Pitfalls of Automated Marketing

Part 1: Are You Onboard? The definition of social media, is right in its name. It’s media distributed in a social manner that your customers
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What did you spend on marketing last month?

If you could spend half the money on 10x the results would you do it? If you're in the business of growing your business, then
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Influencer Marketing: We’re Going About It All Wrong

Marketers ruin everything – I’m sure you’ve heard this term before, but maybe you haven’t had it explained. It means that once a platform gains
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HOW TO BUILD A BRAND IN 2017

Every year, new trends emerge that brand marketing executives should pay attention to. The problem is, not many CMO's, VP's or Directors of Marketing have
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Intern Blog: Things I’ve Learned at Good Monster That Will Help Grow My Blog

  Everyone has those things on their “to do” list that sit there for what seems like forever. You plan on doing them, because you
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Intern Blog: Creating Video Content

As an engagement marketing agency, Good Monster prides itself on creating content that is engaging and entertaining across social media platforms. One of the many
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Intern Blog: Why We Are Focusing on Snapchat

  What is Snapchat? In the growing world of technology, social media has become a main stimulant of communication. It provides users with a means
Instagram Blog

Take Advantage of Instagram’s Latest Update

Instagram announced that it will be changing its news feed algorithm so that consumers will receive content in order of personal relevance, rather than in