4.5x IN STORE DEPLETIONS

HONCHOS

 

THE CHALLENGE

Honchos engaged Good Monster to capture the hearts, and the laughs, of 16-24 year old males, and their 40-55 year old moms. To accomplish this we tapped into our team’s deep knowledge of what platforms are most valuable to young men and moms, and what makes them pay attention when they are spending time there. Good Monster mixed organic micro-content, influencer marketing and paid advertising to effectively build brand equity, with the result of people walking into a store to buy a bag of delicious Honchos.

honchos_macbook

THE RESULTS

4.5x

IN STORE DEPLETIONS

FOLLOWER INCREASE
TOTAL REACH
TOTAL FACEBOOK ENGAGEMENT
TOTAL INSTAGRAM LIKES
TOTAL INSTAGRAM COMMENTS
SNAPCHAT FILTER VIEWS
TOTAL TWITTER IMPRESSIONS
TOTAL TWITTER PROFILE VISITS

THE WORK

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