Launch NY was seeking to raise $100,000 during their crowdfunding campaign and increase their brand awareness. The Good Monster team worked with Launch NY to create and execute an engagement campaign, sending traffic to the crowdfunding landing page as well as their website. Additionally, our team worked to increase Launch NY’s digital community to grow their presence on social media.
Our team created a content marketing campaign that included articles, images, Twitter Chats and videos that highlighted Launch NY’s clients. The curated content detailed the narrative of how Launch NY’s help was crucial to their clients’ success. Good Monster used paid social media campaigns across Facebook, Twitter, and LinkedIn to increase engagement around the content and to send traffic to the crowdfunding landing page.
Good Monster also helped plan and execute live monthly Twitter Chats, designed to increase awareness and engagement to the Launch NY brand. By leveraging these strategies Good Monster was able to help Launch NY raise $128,685 from their campaign – 129% of their initial goal.