The Attention Show News Edition: Peer-to-Peer Payment Apps
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Peer-to-peer payment apps are relatively new to social media. In October of last year, a group created a mobile payment service for Twitter and recently, Facebook acquired TheFind. TheFind is a discovery shopping search engine that will give Facebook immediate e-commerce marketplace capability.
But what does all these mean for marketers?
For one, it opens the door for consumer spending data to be factored into Facebook AD targeting. It also leaves open the possibility that Facebook, and other social media platforms, could offer scheduling and payment services to small and medium sized businesses.