Brand Design

 

When a consumer looks at your brand, no matter where it is, they need to feel something immediately. This can go one of three ways:

Feeling #1: “That’s awesome, need to share with everyone and their goldfish”
Feeling #2: “Yeah that’s pretty cool, maybe I’ll…wait what’s that over there?!”  ( trails off on a click happy frenzy )
Feeling #3: George Costanza at a laundromat, “This is the dullest moment I have ever experienced.”

The feeling you want your consumers, and potential consumers, to feel when they see your product is Feeling #1, and that starts with the design and creative. The entire brand experience needs to be consistent on every level and channel and communicate that feeling, yada yada yada…

 

Product Experience Design

Brand Identity & Design

User Research & Testing

Content Strategy

Product Packaging

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