Syracuse Business Needs to Step Up Their YouTube Game

YouTube isn’t anything new – in fact they just celebrated their 9 year anniversary in February. Even though they have over 1 billion unique users globally, each month, local businesses still are reluctant to utilize the valuable platform for their own marketing.

Good Monster’s hometown of Syracuse is often the subject of our “local” studies and research. Recently, we did a little digging into the global statistics of YouTube usage and compared to which Syracuse businesses were using it effectively.

Take a look at the results:

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While Syracuse is a little low on the Richter scale of YouTube domination, there are plenty of opportunities to inject their story into your audience’s hearts using the super valuable platform.

For ways to build your brand with YouTube, check out – 5 Ways to Build Brand Power With YouTube.

Using Facebook Graph Search to Find New Customers

Did you know that Facebook Graph Search can help you find valuable information that could lead to new customers?

Many people say that Facebook is losing it’s market share to the likes of Twitter, Snapchat and Instagram. However, the research says otherwise:

*As of mid 2013

  • 71% of adults use Facebook – 63% of them visit the site daily (pewinternet.org).
  • 94% of teens have a Facebook profile (pewinternet.org).
  • 81% of teens say they use Facebook more than any other social platform (pewinternet.org).
  • 45% of people use Facebook to login to websites or mobile apps (allfacebook.com).

The numbers don’t lie!

So now that I have you back on the Facebook bandwagon [at least for the moment], let’s get to the good stuff – how to use Facebook Graph Search to find new customers.

What is Facebook Graph Search?

The Facebook Graph Search is Facebook’s internal search engine allowing users to type in keywords and phrases to find relevant information within the network. In the simplest possible way, it’s a Google to search inside Facebook.

However, unlike Google, Facebook Graph Search uses search terms to connect you to relevant Facebook profiles and pages. This can provide a plethora of useful information to marketers.

Let’s take a look.

If you begin to search “Companies in….”, Facebook will automatically populate related search terms.

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Notice that Facebook populates the queries related to your personal information such as location.

Another example is when searching for something specific, like “Photos…” – Facebook fills the in the search bar with automated search terms relevant to the first word.

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The results will show content that is relevant to you – your area, your interests, your friends.

You can see how a simple search can bring you valuable personalized, localized information about target audiences.

So how exactly do I find new customers?

First off – you should begin by using your personal Facebook profile (as opposed to your business profile) to use Facebook Graph Search, otherwise your searches will be highly limited. Now begin to experiment with the search terms. You can begin by searching things like “People who like…” – again, search terms will auto populate. The search terms will be related to you (notice: Good Monster page is the first that is listed)

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When you select an option, the results will show everyone that likes that page or topic (i.e. Birthdays). The people who are in your network will appear first, followed by more distantly connected people and finally, those that are not connected to you at all.

Search Queries

When using the Facebook Graph Search bar, Facebook uses several queries to trigger it’s search results. Quite simply, type in “People, Places and things” to find the content you want.

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The following is are some (but not all) query categories that will help you direct your searches and allow you to identify useful marketing information.

  • Page Name
  • Person
  • Interests (Food, Music, Movie, Games)
  • Places
  • Businesses
  • Topics
  • Gender
  • Age

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What are you marketing?

As a marketer, you have very specific messages that you need to get to a very specific audience. You might be a B2B company – who sells to a consumer brand – looking to use the Facebook Graph Search to identify the demographics that follow your customers. You can then help boost your customers brand or educate certain demographics about the industry through promoted posts. Or you might be a shoe retailer that wants to see what other interests your fans have, so that you can identify high-quality prizes for a contest. Whatever your business goal, the Facebook Graph Search will give you insight into what your PNC’s (potential new customers) are interested in.

Fan Research

Fan research is probably the most valuable use of the Facebook Graph Search. Using the search queries to find out what your fans (or someone else’s fans) are interested in could give you insight into what gets people jacked up!

What to type: “Favorite interests of people who like PAGE NAME”

This will populate a list of that page’s fan’s favorite interests, as well as links to those pages. Just like that, whalla you have a list of your fan’s (or maybe a competitors fan’s) interests.

Another use is to do gender specific-research. You can use the search queries to find out what women are interested in, or what music they like the most, or what places they visit the most.

What to type: “Favorite interests of GENDER who live in CITY, STATE”

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Competitor Research

Another use for the Facebook Graph Search, is to do some competitor research. You can search for men or women that like a certain page, in a certain area. You can search to find out what other pages they like, or where they visit. The possibilities are endless!

What to type: “GENDER who like PAGE NAME who live in CITY, STATE”

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Here’s a sneaky little secret: You can combine search queries to look for photos of competitors fans. Then you can share a relevant photo of theirs on your page and insert a welcoming message like, “Looks like you are having a blast in this picture <INSERT NAME TAG> – if you stop by our location this week you can enjoy a free <INSERT PRODUCT> on us!”. This is to be used sparingly and only for those that are Facebook power users or influencers – otherwise it might get a little creepy.

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Potential Partners

Get creative when using the Facebook Graph Search bar. You can look for potential business partners or affiliate businesses. Think about ways you can get the word out to new customer bases.

See what other pages your fans like – reach out to those pages and offer to cross promote their page to your fans.

What to type: “Pages liked by people who like PAGE NAME”

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Location

One huge use of Facebook Graph Search is to find out where people are visiting – whether it’s your business, a competitors business or a city. It uses check-in information to show you who is going where. From here you can narrow it down to gender, or even age ranges.

What to type: “People who visited LOCATION and are between AGE RANGE”

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Groups

Just when you thought we were done! One more awesome query is to search Facebook groups. You can use this to join “Open Groups” that might be valuable to your industry (note: you will have to join these groups as yourself, not your business).

What to type: “Groups that fans of PAGE NAME joined.”

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The End

So there you have it – a bunch of ways you can use Facebook Graph Search to find new customers, what they are interested in and where they visit.

One tip of advice – write down and answer the following questions before you begin your research:

  1. What demographic are you trying to find/attract (gender, age, location)?
  2. List your top 10 competitors.
  3. What other industries are aligned or related to yours?

Oh and one more thing: try different search queries, you never know what you might find!

Case Study: Sharkey’s Banquets

Sharkey’s Banquets

Sharkey’s of Liverpool needed to build a large presence online for their banquet hosting business. Good Monster was tasked with building a simple well-designed website that is ranked on the first page of Google and Yahoo search pages for the keyword “Syracuse banquets”. This proved to be a little more difficult because the physical address is not located in Syracuse; however, we managed to optimize the site for search as well as drive traffic from social networks resulting in multiple first page search rankings.

Case Study: Sharkapalooza

Sharkey’s Bar & Grill

Sharkey’s of Liverpool needed to build brand equity in it’s 13-week summer concert series, Sharkapalooza, in a way that would differentiate itself as more fun, and more exciting than the other live music venues in Syracuse. They hired Good Monster, who developed the idea for a web show that served to not only show viewers how exciting the concerts were but also gave fans a chance to share their amazing Sharkapalooza experiences across their social networks.

Case Study: Trillium Fitness

Trillium Fitness

Trillium Fitness wanted to improve the engagement of their current members as well as the untapped online community. Good Monster developed a strategy that would effectively draw people to the Trillium Fitness brand through video and social platforms. We accomplished this by starting conversations surrounding the health improvement and weight loss success of their members. This served to both inspire current members and peak interest in the online audience.

8 Dope Facts About St. Patrick’s Day

Did you know that St. Patty’s Day is the 4th most popular drinking day in America?

Find this and more interesting facts below in our first…

“Holiday Info-Motion-Graphic Feature”

Or if your ADHD kicked in and you don’t have enough time to watch the video, share our Infographic below:

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Have a safe and happy holiday!!

Much Love – Good Monster

What is the Fastest Way to Attract New Customers?

There is an old saying, the best way to get someone’s attention is to stop giving yours.

Why is that?

Think back to the relationships in your life; most of you have experienced that feeling of emptiness after an argument, breakup or worse – the no-call-back after a few dates.

There is nothing that draws on a person’s curiosity more than the unknown; and when you aren’t sure what someone you care about is thinking, that unknown space seems to consume your entire being. You start thinking about all the possibilities, and your imagination runs wild with curiosity.

Curiosity.

What if I leave just one more voicemail, will she pick up? What if she is just really busy? What if maybe I just need to shower him with love? Most likely, none of these “possibilities” are true, but what if?

Now, let me be clear, I’m not suggesting that neglecting customers will attract them to your brand – definitely not. I am however, suggesting that you can spark curiosity through thought-provoking questions, stories that your audience can relate to, testimonials of people that have had success with your brand and anything else that can perk up their imagination while drawing them closer to your brand.

It works in relationships when one party stops paying attention to the other; What if I leave just one more voicemail?

It works in scary movies when the victim is tip-toeing through an empty house looking for the bad guy; Gee, I wonder if the bad guy around the corner?

And it works in marketing when you give your audience a platform to engage their imagination; what if….

What if I get those shoes, will I run faster?

What if I buy those golf clubs, will I hit the ball further? Straighter?

What if I purchase that concealer, will I look younger?

These are all common responses to traditional TV, print and radio advertisements, which show celebrities or actors who look faster, stronger and younger – but what about social media? How does social media peak curiosity?

In the most powerful way possible, that’s how.

In fact that is precisely why social media is so huge. Not only does the storifying nature of social media excite curiosity more than any other platform – but it immediately satisfies that curiosity by letting followers take a peek inside another person’s life and learn from them through information sharing.

People used to wonder wonder what it’s like to walk a mile in someone else shoes. Now social media allows them to come pretty close by following them and engaging with their stories.

This rapid, recurring cycle of curiosity-sparking and information-sharing makes social media platforms like Facebook and Twitter rather, addicting (we will be the first to admit, we have a problem).

So whether you’re crafting a tweet or a TV commercial, give your audience content that will peak their curiosity and excite their imagination. They will follow you until they satisfy that curiosity.

If you’re really good, you’ll do this over and over, effectively keeping the audience’s attention – just like a good horror movie.

Upstate New York’s Best Food Cities

Here at Good Monster, we love our food.

One day at lunch we got in a heated debate about which Upstate New York city is packed with the most passionate foodies. Being as none of us could really prove which city had the most fantastic food-friendly residents, we decided to do a little research.

Over the better part of a week, we scoured the internet for the top 10 restaurants in prominent Upstate New York cities, based on online reviews on Urbanspoon.com. Then we analyzed their “social worth” by looking at their Facebook and Twitter followers. Finally we took the number of restaurants and divided that by the total population of the city. This gave us a value of restaurants/person, thus telling us which city has the highest density of restaurants relative to the number of people. By compiling all the info we came up with a ranking for each city and a nifty infographic.

So tell us in the comments below, what are your favorite Upstate New York restaurants?

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