4 Instagram Facts Every Business Owner Needs to Know

At the end of 2013, Instagram was the fastest growing social media network in the United States (GlobalWebIndex Q4 2013).

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr (Wikipedia).

Using Instagram for business poses a few questions in business owners minds: How can we market our business on Instagram? And how can we make it a valuable platform for driving new business?

First off, lets make sure we know the in’s and out’s of Instagram:

Fact #1: Instagram photos crush video posting 96% to 4% (trackmaven.com)

What this means: Quite simply post more photos than videos. Use videos to tell longer, well-thought-out stories about your business. For example, instead of just posting a video of an employee being goofy – organize a staff wide dance-off, or a limbo contest, or an eating contest. Get it professionally edited, throw some graphics in there to spice it up and get your message across to your audience. In the days leading up to the launch of your video, tease your audience with behind the scenes and curiosity-peaking pics.

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Fact #2: For every 33 likes, you will get 1 comment (trackmaven.com)

What this means: Across all social media platforms, people tend to be “like” happy – often clicking the “like” button before they even realize what a post is about. Likes are good because it shows authority and popularity, but comments will open up a line of dialogue, which can be more valuable. If you are doing social media right, you will be keeping a close watch on your conversations – making sure that you respond to all (or most) of people connecting with you. One way to open up the lines of communication is to comment on other peoples posts. This will get your brand out there and show people that you want to chat.

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Fact #3: Urban, ethnic, younger, middle income demographics use Instagram the most (pewinternet.org)

What this means: All consumer brands can see great branding and audience engagement results with Instagram; but if your target audience falls into any of these categories, you can build a huge following on Instagram.

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Fact #4: Mayfair and no filter get the most interaction out of all the filters

What this means: You can get engagement from any photo and filter combination if it’s a work of art. However if you’re business is new to Instagram, stick with great natural lighting, taking pictures from angles and be sure to focus your lense (tap the screen if using a smartphone). If you’re not sure, try the Mayfair filter to add some character.

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Conclusion: Post artistic pictures, know your audience and be engaging

What this means: Using Instagram for business is a great way to engage your audience and introduce them to your culture. To post artistic pics, make sure you take pictures from different angles and good lighting, and don’t rely on filters too much. Plan ahead for high quality, engaging videos – make sure they are well produced to get the most miles out of your post. Always keep in mind the type of engagement you want – if you want more comments you have to open up the lines of communication by being proactive, not just reactive to comments.

Which Social Media Platform is the Hardest to Be Good At?

Which social media platform is the hardest to be good at?

There are hundreds of social media platforms out there – all hold a lot of value, and each has their limitations – but which one is really tricky to get engagement on?

Good Monster has used virtually every U.S. based social media network out there from Twitter and Google+, to Snapchat and WhatsApp. Each has their challenges and restrictions, but we identified which of the mainstream networks is the hardest platform to make work for businesses.

Watch the video below to see which one we picked, and why.

If your business would like Good Monster to give you a free Brand Analysis to identify which social media networks are a good fit for your business, contact us here.

 

Twitter Gets Even Better, Multi-photo Uploading and Tagging

If you have been at any of my speaking engagements or watched any of my videos, you know how much I love the proactive approach to Twitter. Reaching out and individually engaging users is the best way to earn trust on the popular social media network – and now they have made it even more visual by adding multi-photo uploading and friend tagging to the mobile apps.

The Details

The 140-character limitation of Twitter forces the Twitter-verse to craft short, yet meaningful tweets to engage people swiping past them in their news feed. The addition of multi-photo uploading, brings a function that Facebook and Google+ users have long been familiar with. The best part is, that the interface remains neat and tidy to the eye.

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The tagging feature is long overdue, as before you had to waste some of your 140-characters on adding your friends Twitter handles to your image or tweet. Now you can tag up to 10 people in your images without using any of the 140-characters!

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In the Trenches

Some great uses of this feature are creating connections at events. If you have a networking meeting, seminar or conference you plan on attending – take multiple pictures with the guests and offer to tag them in the images. This gives you an excuse to connect with them on Twitter and you are providing them with media (the photos) that they can retweet and share.

A second use is when you want to post an in-office update, you can provide better visuals to help tell a (really)short story about how Sally just set the record for number of sheets of paper shredded in 1-minute.

The Takeaway

Twitter is more now dynamic with the ability to upload 4 photos, and tag 10 friends in them! Twitters one downfall was that it was mainly text, and lacked the visual oomph to make if eye-friendly. With the pre-IPO release of photos in the news feed and now multi-photo uploading and tagging, it’s shaping up to be a regular showstopper for your eyeballs!