Twitter’s Mobile App Can Build Your Customer Base

Do you use Twitter’s mobile app to reach out to your potential customer base? Why not? In the world of marketing and customer engagement, mobile is king, queen and quickly taking over the whole damn court! There are a million (unofficially) ways to use mobile apps to increase productivity and efficiency. And you can bet your bottom dollar that all of your potential customers are using their mobile devices all day-everyday as well. Maybe they are social media fiends, maybe they have 20 productivity apps that they use, maybe they are reading blog feeds all day long. Or maybe it’s all of the above. With the 255 million active users, and 78% of them using mobile, it’s important to explore Twitter’s mobile platform to help people with their problems, earn their trust, and show them how your business can help them with those problems. In this episode of The Monster Show we show you the down and dirty of setting up, optimizing and utilizing your Twitter mobile app to generate business.

Have you found success using Twitter’s mobile app for engaging with your customers? Share with us in the comments section below.

WhatsApp, Snapchat, KiK: Will Messaging Apps Be the Future of Social Media?

The messaging apps are taking over!

Messaging apps are a more personal, less ad-saturated way to share content with your friends. They are a hybrid of traditional SMS text, mobile apps and social media networks – allowing users to easily share text, videos, audio, images and other content directly to your followers.

While many of us Americans haven’t caught WhatsApp fever yet, the rest of the world (and by that I mean India, Africa and South America) has definitely drank the Kool-aid. This has allowed WhatsApp to secure 400+ million users and a $19 billion (with a “B”) buyout from Facebook.

Snapchat is another story; Americans and people all over the world, have taken to the deteriorating photo-sharing app. They are even creeping on the all mighty Facebook in the photo-sharing arena.

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There are several other players in the mobile messaging arena including front runners KikLine and Voxer (to name a few). Who will come out on top, and who will catch the MySpace disease, remains to be seen.

It will be interesting to see how marketers fair the onslaught of messaging apps, and if (when) they find out how to use it to capture their audiences hearts.

Watch other episodes of The Monster Show as well as other videos on our YouTube page.