The Attention Show: SEO or PPC, Which is Best for Your Business?


Watch the Full Episode on YouTube. Click Here!


Businesses and organizations of all sizes are realizing the importance of online marketing, especially through search engines. According to Jupiter Research, a Forrester Research Company, 81% of users find their desired destination through a search engine.

Clearly, it’s important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. However, do you use SEO or PPC to get in front of your target? If done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience.

The Attention Show: How to Build Your Brand During the Holidays


Watch the Full Episode on YouTube! Click Here!


Many companies think of the holiday season as a time to increase revenue and close more business. However, it’s also during the holidays that customers are most likely to decide whether they like buying from you or would prefer to buy elsewhere. With this in mind, don’t discount building your brand during the holiday season!

Meet Our Newest Monster: Ryan Connors

Good Monster is excited to announce our newest team member, Ryan Connors! Ryan is so excited to hit the ground running as Good Monster’s Brand Strategist. Ryan has been following Good Monsters’ work for over a year and can’t wait to mesh his experience and ideas with John, Chris and the entire Good Monster team. He firmly believes that the Good Monster environment will not only allow him to increase his digital marketing skills, but will also help Good Monster as a company and its clients.

So without further ado, let’s meet Ryan!

I was born and raised in Syracuse, NY so naturally, I’m a huge SU fan. (Go Orange). After graduating from Bishop Ludden High School, I attended Mercyhurst University where I played Lacrosse and graduated with a degree in Communications. It was there where I really became a social media junkie.

My most recent experience came at a digital marketing agency right here in Syracuse, NY. There, I was a Digital Marketing Specialist where I was tasked to grow our clients digital presence. I spent two years on different digital marketing techniques such as content creation, social media, online video, SEO and paid search campaigns. All of the clients that I worked with saw an increase in business and web traffic due to our efforts. Additionally, my past experience includes time at iVortex Media where I was their social media and local SEO expert as well as a marketing assistant for the Onondaga Historical Association.

I’m really excited to apply everything I’ve learned in the past to Good Monster and help the clients they serve!