Digital Trends to Watch in 2016

It’s the beginning of a new year which means everyone is busy working towards their resolutions. While you are likely focusing on your personal improvements don’t forget about your business resolutions. Maybe you want to expand your business, double your revenue, or revamp your marketing strategy. Knowing the upcoming digital trends in 2016 is an easy way to stay a step ahead of your competition.

Mobile Will Continue to Rise:

It must come as no surprise that people are spending more time on mobile devices than ever before. Mobile usage began a slow climb but has exploded in recent years and now has overtaken desktop computers when it comes to usage. While we have seen desktop/laptop usage fall to mobile, the new king, in the past few years, many people are predicting that the fall has slowed or stopped completely. While people are spending more time with their phones in front of their face, majority of users still need/use a computer for their job and in everyday life.

Digital Internet Usage Trend

Video Dominance:

More people are beginning to cut the cord and get rid of traditional cable television while turning towards internet streaming video services. Companies like Hulu and Netflix are beginning to steal traditional TV eyeballs. In 2015, we saw Facebook ramp up its video efforts to compete with YouTube. Brands are desperately trying to keep up with the trend. 2016 will see a huge increase in the amount of ad spend when it comes to internet video services. Videos are one of the most engaging ways to connect with an audience. Marketers and advertisers are going to try to capitalize on the surge of internet video. I think we will see more brands sponsoring online video content or creating a unique online video presence of their own.

Increase in Digital Ad Spend:

Even though there was a huge increase in digital consumption in 2015, digital ad spend was lacking behind. Techcrunch reported that digital ad spend only made up 28% of all ad spend in 2015. As I mentioned above more users are spending far more time online than they ever have before, yet digital ad spend still isn’t up to par. The report does note that digital ad spend grew at a rate of 13% over the last year and I fully expect that number to increase even more. Most brands and advertisers aren’t going to leave traditional advertising hanging out to dry but we will definitely see a substantial increase in digital ad spend this year.

Digital Ad Spend Trend

Rise in Native Advertising:

One way brands and marketers are going to use their digital ad budgets next year will be with native advertising. Native advertising is going to be woven into every content marketing plan in 2016. With the increase in popularity of ad blockers and users becoming more aware (and upset) when an ad is thrown in their face, native advertising is a great way to get your message to the audience who wants to engage with it. More brands are going to align with publishers and help build engaging content together that helps support the brand. If you want a few examples of native advertising at its finest, look no further than BuzzFeed. In the past few years they have taken the reigns when it comes to native advertising, but I fully expect more publishers to offer it as an ad package in 2016.

The above trends along with many others will certainly emerge throughout the year. Stay on top of these trends and learn how your business can take advantage. Be sure to follow Good Monster on social media so you can stay in the loop with all the marketing trends as they change throughout 2016.

Why You Might Want to Pay Attention to the New Anchor App

Living and working in the digital marketing space, particularly social media, allows me to observe and connect with a variety of different people throughout the world. Whether it be on Twitter, Instagram, LinkedIn, or any of the other popular networks. I am always liking, sharing and commenting on people’s content—but I’m never really talking to them.

Even though you can connect with people on LinkedIn, and follow people on Twitter, you still don’t really have that personal one-on-one connection that you would have in real life. There are apps coming out that are making it easier, such as Snapchat, which allows you to have a face-to-face, ten second conversation with somebody, anywhere, in what is very close to real time. But you still don’t have that personal connection with somebody you have never met before, built right into a platform.

The new audio app, Anchor, is changing that lack of personal connection. I just started to experiment with Anchor recently, and it is by far the most personal social media platform that I have found. It allows you to record a two minute long audio recording, or wave, and share it with your Anchor followers as well as your Twitter feed. Then you can use hashtags and tag people in the text description space to allow people to find it. But the real magic happens when that recording hits your audience; because then they can record a two-minute response directly back to you. With what appears to be a great UI, you can see everyone who has shared a reply with you, and you can even play it as one giant feed of audio.

Now, this works a lot like, let’s say, a Snapchat; but unlike Snapchat, responding to voice recordings using only a voice recording, not giving the option for pictures, or video—it allows people to talk directly to you, and answer your questions specifically. It is the closest thing that I’ve found to having a conversation with somebody over social media.

It’s a lot like receiving a bunch of voicemails about your ideas.

It’s still definitely too early to identify whether this will be the “next big thing” in social media, but right now, it is the app that I am easily the most excited about. It’s an app that has the potential to truly, personally connect people across the Internet

 

If you’re interested in learning more about Anchor, you can visit them all across social media, or download the app in the App Store. If you’re interested in chatting with me on Anchor, just simply follow me on Twitter, @johnnytimbo. Then you can add me as a contact through the Anchor app.

 

The Snapchat Train Is Here! Don’t Be Late

If you’ve been paying attention to tech or business news lately you know that Snapchat is one of the fastest growing social networks out there. Now I know you’ve heard this before, but you’ve got to know by now the market moves so fast that there’s new opportunities to get in front of your customers every week. Snapchat now which boasts 100 million active users every day and is a gold mine if you’re targeting the younger demographic, ages 13 to 34. Up until now, they’ve had a very unique platform that has operated purely on organic content. It’s basically a social media network that allows you to post picture or video content with a little bit of text thrown in there that people have to watch within 24 hours or else it disappears. Another unique thing about Snapchat is there’s no real way to push out your content into other platforms. You have to use your other networks like Twitter, Facebook or Instagram to drive people into following you on Snapchat in order for them to see your content.

Snapchat stats

All this organic content has been doing really well for people with established brands or people with a knack for getting people excited about their content. The big news is they have recently come out with their first ad product, something that is a bit of the old saying, it’s just the tip of the iceberg. It’s definitely something businesses want to start to pay attention to even if the demographic approaches higher age ranges like 40. As social media networks become more popular the demographic gets a little bit older. This new ad product is very small and isn’t what you think but is something smart businesses can really make use of.

Snapchat stats 2

Now on Snapchat there’s the ability to use geofilters to stamp where you’re posting a picture from. A lot of times people will film a short video or take a picture and use a geofilter that represents the city or neighborhood they’re in.

Recently, large brands or entertainment companies have started to release geofilters based on movies or TV shows that are going to to come out. Until now, small to medium sized businesses haven’t been able to do any type of advertising on Snapchat until now. Brands and individuals now have the ability to release their own geofilter. Now, in order to do so you have to design your own geofilter with very specific dimensions and requirements, upload it to the Snapchat ad site, tell Snapchat the geographical area that you want to show this geofilter to and then associate a cost that you’d like to pay for the space. You also have to set a time limit that you want the geofilters to show up. At first glance, businesses might look at this like it’s just a small, little fun thing that might not really drive any attention to the brand, but this is the contrary.

Take a local business, a bar, for instance. They could set a geo-location or geographical area within a 10-mile radius around their bar. They could set a geofilter that has a brand logo, as well as a small saying, saying how much fun the bar is. Then when people take snaps and send it to their friends or their audience in a 10-mile radius around that bar, and they’re swiping, looking for the geofilters, the bar’s geofilter will come across the screen effectively marketing to that person how fun the bar is. It also gives them the opportunity to use that geofilter and send to their friends.

For instance, if the bar’s name is Joe’s Happy Bar they could put the logo on the filter and then have a saying underneath like “Come to the most fun place in Brooklyn, New York.” People snapping to their friends could be looking for places to go that night, that Friday night or that Saturday night, and as they’re swiping through geofilters sending snaps to each other, the brand could come across their geofilter, and they could send it to their friends, saying, “Hey, want to go?”

They could be even use their logo and then have a saying that is applicable to anybody, something like a question, “how much fun are you going to have tonight?” for example. They could use that geofilter on fun little snaps to their friends or their audience, but the logo will be on there to effectively brand the bar. There are endless opportunities, from local companies to national brands to use geotagging to be able to effectively get the attention of a 13 to 34-year-old demographic. The opportunities are endless, and Snapchat is certainly not done building valuable aspects into their ad platform.

Our Good Monster team is certainly paying attention and already putting these strategies into motion. We suggest you do the same!

Good Monsters Are Invading Rochester

Good Monster, a digital marketing agency has recently acquired new business in the Rochester area and is happy to be a part of the thriving business community. The Good Monster team is excited to continue working with some of the best and brightest businesses in the area to grow their presence online.

Ever since we started Good Monster, we had made it a goal of ours to expand, and being right down the thru-way, Rochester was always one of the major cities on our list. The city and the surrounding areas present us with great opportunities to showcase our expertise in the digital marketing world.

We make sure our clients see the ROI they want and need. To achieve this, we work with clients on: website design and development, video production, social media management and advertising, search engine optimization, search engine marketing, and email marketing.

Transparency and communication are key to our team. That’s why we’re also excited to announce the launch of our Client Portal. This allows our clients to review current and past analytics reports as well as files our team created. Everything is accessible to 24/7. We have some exciting things in store for the Client Portal and we are continuing to crowdsource ideas with our current clients of features they would like to see added to the client portal.

We are proud of the work we have done for our existing clients in Syracuse, Buffalo, and Rochester. They have seen incredible results, see for yourself by clicking here. We are excited at the opportunity to grow the brands of Rochester area businesses online.