Here are the 2 truths that Good Monster has built our business model upon
STORYTELLING IS BECOMING MORE IMPORTANT
Only 60% of marketers think their brand is well aligned with their long term goals (CIM)
Stories are 22x more memorable than numbers alone (Stanford Graduate School of Business)
If people love a brand story, they are 55% more likely to buy a product in the future, and 15% will buy immediately (Headstream)
ADVERTISING IS GETTING HARDER
47% of internet users globally use an ad-blocker today. (Digital Information World, 2019)
US consumers are now more concerned about personal information than they were in 2018 (Advertising Research Foundation)
86% of consumers prefer an authentic and honest brand personality on social networks. (Smart Insights, 2017)
We are disrupting the traditional marketing agency model to address three problems founders, CMOs and brand directors face:
Brands need to put out more valuable “consumer serving” content to fight decreasing reach across platforms and saturation of “brand-serving” content.
Brands need to invest in organic marketing that engages people to truly care about them to prepare for increasing ad costs and decreasing advertising performance
Brands need to keep their marketing partners accountable and shouldn’t be investing large sums of money in marketing that isn’t tied to performance or proven to deliver immediate value.
Good Monster is quicker, more cost-efficient and better at driving business results in this digital world we live in:
One of the largest headaches in an agency/client relationship is the slow onboarding process and juggling all the responsibilities. Technology and data has made it easier than ever to get started on day 1.
We assign you with your own personal Marketing Strategist & Project Manager whose sole purpose is to develop unbiased, platform independent strategies that will drive fast business results in under budget.
Too many agencies charge a boatload up front, with no real accountability to the results, until you fire them. Not acceptable.
We have a performance-based pricing model with no long term contract that holds us accountable to the offer we make you.
Ad agency teams are bloated, and often tasked with working on things that they are not experts on just to satisfy the promises made by the account team. This produces less than stellar work.
We have a growing network of pre-screened, domestic and global freelancers at the top of their game ready to jump within the first hour of our partnership launch.