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Services offered
PPC & CRO, Amazon Marketing, Creative, UX/UI Design, Email Marketing, Influencer Marketing
PPC & CRO
Amazon Marketing
Creative
UX/UI Design
Email Marketing
Influencer Marketing
Industry/Category
Baby Products, Consumer
Baby Products
Consumer
eCommerce
Goals
Align Omnichannel, Increase Amazon Revenue, Increase Website Revenue, Surpass Target® sales goals, Achieve positive ROI
Align Omnichannel
Increase Amazon Revenue
Increase Website Revenue
Surpass Target® sales goals
Achieve positive ROI
Timeframe
Jan - May 2017
Brief & Challenges
After one year of stagnant e-commerce growth, BÉABA hired Good Monster to help organize and optimize their omnichannel eCommerce system.
Optimize entire eCommerce brand experience while increasing total sales
Acquire new customers at scale
Ensure a successful in-store product launch of their Babycook® line at Target®
Generate a profitable and growing Amazon sales channel
After one year of stagnant e-commerce growth, BÉABA hired Good Monster to help organize and optimize their omnichannel eCommerce system.
Adapt a global baby brand for the US market
Optimize entire eCommerce brand experience while increasing total sales
Ensure a successful in-store product launch of their Babycook® line at Target®
Generate a profitable and growing Amazon sales channel
Research
Website Redesign
BÉABA need a fresh design on their existing ecommerce platform, Prestashop. Our UX/UI team went to work crafting a data-driven user experience that made shopping for Baby seamless and engaging.
Social Media Content Strategy
Good Monster helped make the BÉABA Facebook, Instagram and Twitter accounts come alive through conversation and sharing.
Amazon Optimization
Being a brand allowed us to create a support system between the dynamic, flexible Seller Central and the vast, powerful Vendor Central. We ran highly-targeted Amazon Ads while creating a fresh product catalogue to provide the A9 algorithm and eager shoppers a An excellent experience.
Paid Social Media
Good Monster’s analytics, creative and paid teams built a campaign strategy to speak directly to parents, as if it was a trusted friend they were watching, reading or seeing. Search and social channels provided an exciting 1-2 punch of brand awareness and conversions, while re-engaging thousands of customers.
Influencer Marketing
Good Monster came up with a clever strategy (if we do say so ourselves) to engage everyday parents to enter a free contest, when they go to their favorite store, and take a selfie with their new baby. I mean how easy does that sound? Then we leveraged those relationships to further build the BÉABA brand far and wide.
Ready to unlock growth?
