Services offered

PPC & CRO, Amazon Marketing, Creative, UX/UI Design, Email Marketing, Influencer Marketing

PPC & CRO

Amazon Marketing

Creative

UX/UI Design

Email Marketing

Influencer Marketing

Industry/Category

Baby Products, Consumer

Baby Products

Consumer

eCommerce

Goals

Align Omnichannel, Increase Amazon Revenue, Increase Website Revenue, Surpass Target® sales goals, Achieve positive ROI

Align Omnichannel

Increase Amazon Revenue

Increase Website Revenue

Surpass Target® sales goals

Achieve positive ROI

Timeframe

Jan - May 2017

Brief & Challenges

After one year of stagnant e-commerce growth, BÉABA hired Good Monster to help organize and optimize their omnichannel eCommerce system.

Optimize entire eCommerce brand experience while increasing total sales

Acquire new customers at scale

Ensure a successful in-store product launch of their Babycook® line at Target®

Generate a profitable and growing Amazon sales channel

After one year of stagnant e-commerce growth, BÉABA hired Good Monster to help organize and optimize their omnichannel eCommerce system.

Adapt a global baby brand for the US market

Optimize entire eCommerce brand experience while increasing total sales

Ensure a successful in-store product launch of their Babycook® line at Target®

Generate a profitable and growing Amazon sales channel

Research

The process

Website Redesign

BÉABA need a fresh design on their existing ecommerce platform, Prestashop. Our UX/UI team went to work crafting a data-driven user experience that made shopping for Baby seamless and engaging.

Social Media Content Strategy

Good Monster helped make the BÉABA Facebook, Instagram and Twitter accounts come alive through conversation and sharing.

Amazon Optimization

Being a brand allowed us to create a support system between the dynamic, flexible Seller Central and the vast, powerful Vendor Central. We ran highly-targeted Amazon Ads while creating a fresh product catalogue to provide the A9 algorithm and eager shoppers a An excellent experience.

Paid Social Media

Good Monster’s analytics, creative and paid teams built a campaign strategy to speak directly to parents, as if it was a trusted friend they were watching, reading or seeing. Search and social channels provided an exciting 1-2 punch of brand awareness and conversions, while re-engaging thousands of customers.

Influencer Marketing

Good Monster came up with a clever strategy (if we do say so ourselves) to engage everyday parents to enter a free contest, when they go to their favorite store, and take a selfie with their new baby. I mean how easy does that sound? Then we leveraged those relationships to further build the BÉABA brand far and wide.

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