Are you frustrated with your current marketing team and looking for a new social media or digital marketing team that actually gets you results??
Well, here at Good Monster we have some experience on delivering measurable ROI based on the results you want. After years of managing social and digital media marketing accounts, we have learned a thing or two about running successful digital campaigns. In this blog, we’ll be highlighting some cool pointers you can use to strike a partnership with an awesome digital marketing dream gang!
But First: Why market on Social Media or Digital Media Platforms?
Of late, having a great social media standing has become extremely lucrative for any business. In fact, it might even be necessary! With practically every working person having an online persona, the rewards of advertising on social and digital media are endless. That being said, how does one go about putting together a rockstar digital marketing team?
Assess your business
So where does one begin? By assessing their business first. By taking a long hard look at the man in the mirror. In this sense, we’re talking about reviewing your resources as well as your current budget.
Budget- You’ve got to have a solid budget plan in place. Else, how will you entice the finest social media managers out there to take up your cause and be part of the team? Your budget also influences the tools that you’re going to use. The higher the budget, the more advance the tools in place, and thus, the more resourceful the ‘gang’ will be.
Resources- Still on tools, if you’re building a social media team from scratch, then it’s best you go big. For starters, do you know some of the best marketing automation software out there? If not, it would be great to do a little research in your free time to familiarize with some of them. Having such resources in place can do miracles! Especially when it comes to improving the team’s productivity and output.
Align your digital marketing campaign in relation to your company’s objectives
Goal-setting has proven time and again to bring forth positive results, no matter the application. That being said, when you are on the verge of striking a partnership, make sure the team knows what you’re pitching. Do they have a solid understanding of your business?
If so, then it’s a given they will spearhead your digital campaign the best way they know how. And in regard to your market niche. There’s no point of hiring a team only to have a plethora of issues down the line because your objectives weren’t met.
So how do you measure your team’s digital media success?
Have clear-set weekly, monthly, or even yearly goals that your team has to make
Secondly, it’s important that you have a metrics system put in place to measure the success of these goals. For example, if you’re trying to keep track of your engagement, what are the things you’ll be measuring? Is it clicks? No of retweets? No of comments? Then you’ve got to have a structure that works.
In a nutshell, it’s every businesses dream to find the perfect social media team. And like two peas in a pod, you can successfully collaborate with them to take your social media standings to even greater higher heights!
Ready to start a digital marketing partnership that delivers real results ?