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What Instagram Story Advertising Means for Consumer Brands

It's no secret that Instagram has all but monopolized the attention of the young adult community. From its onset, Instagram's "window-shopping" nature has been attractive to a culture that values instant gratification, luring Millennials and the younger Centennial generations. It’s a platform where people can get a quick snapshot and immediately decide what they love and what they don't about...

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We Really Need to Get Over Our Instagram Follower Obsession

We Really Need to Get Over Our Instagram Follower Obsession Good Monster gets approached every week from brands that want to increase their number of followers on Instagram. Many are willing to shell out tens of thousands of dollars for the chance to get tens of thousands of Instagram followers with little regard to what the impact of an increased...

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What is Amazon doing to Your website’s conversion rate?

You might think that with all of the headlines and ads for ecommerce, online marketplaces would be dwarfing brick and mortar stores exponentially, however, that’s not the case… yet.   The reality is that ecommerce is still in its infancy. According to the first quarterly 2017 Census Report, E Commerce still only contributes to about 8.5% of total retail sales...

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The ROI of a Facebook Ad

If you are looking for a specific number, Facebook ads have an average ROI of 400%, at least they do with our clients; but that number is a complete situational statistic and if you are thinking about basing your marketing off of this, then for Pete’s sake, please read on: There's no better feeling in business than when you have...

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The Pitfalls of Automated Marketing

Part 1: Are You Onboard? The definition of social media, is right in its name. It's media distributed in a social manner that your customers can engage with. So why are there so many companies that view it as just another advertising and distribution channel? So many small businesses just want to check that box, and say "Yeah, we're doing...

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