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Engaging Customers And Going ‘Viral’

Probably 99% of us have seen the insanely popular "Honey Badger" video that has spread across YouTube with over 45 million viewers in a year. If you haven't, 'Google' the phrase 'honey badger' and you will find the first page filled with references to the hilarious viral sensation. So what do businesses and brands stand to learn from the honey badger? Well,...

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