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What did you spend on marketing last month?

If you could spend half the money on twice the results would you do it? If you're in the business of growing your business, then the answer is yes. Then why are small and midsize businesses still spending $2k-$20k or more a month on billboards, TV and local radio when people's attention isn't there? Seriously, what's the last TV commercial you remember,...

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Influencer Marketing: We’re Going About It All Wrong

Marketers ruin everything – I’m sure you’ve heard this term before, but maybe you haven’t had it explained. It means that once a platform gains massive amounts of attention, marketers swarm to sell stuff to all the people spending their time there. Then, people quickly begin to get turned off by the marketing and, if nothing is done to filter...

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HOW TO BUILD A BRAND IN 2017

Every year, new trends emerge that brand marketing executives should pay attention to. The problem is, not many CMO's, VP's or Directors of Marketing have the time to read past the headlines and see if they have value. That's why we have put together this list of questions that brand teams should be asking themselves as we approach 2017. As...

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Intern Blog: Things I’ve Learned at Good Monster That Will Help Grow My Blog

  Everyone has those things on their “to do” list that sit there for what seems like forever. You plan on doing them, because you actually want to do them. However, you never take the plunge and get it done. It might be something small like cleaning out your closet. Or it could be something much bigger like traveling to...

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Intern Blog: Creating Video Content

As an engagement marketing agency, Good Monster prides itself on creating content that is engaging and entertaining across social media platforms. One of the many tools we utilize in our efforts to achieve this is video. The types of videos we create range from funny and ridiculous to more serious and informative. No matter the type of video, the desired...

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