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What is Amazon doing to Your website’s conversion rate?

You might think that with all of the headlines and ads for ecommerce, online marketplaces would be dwarfing brick and mortar stores exponentially, however, that’s not the case… yet.   The reality is that ecommerce is still in its infancy. According to the first quarterly 2017 Census Report, E Commerce still only contributes to about 8.5% of total retail sales...

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The ROI of a Facebook Ad

If you are looking for a specific number, Facebook ads have an average ROI of 400%, at least they do with our clients; but that number is a complete situational statistic and if you are thinking about basing your marketing off of this, then for Pete’s sake, please read on: There's no better feeling in business than when you have...

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The Pitfalls of Automated Marketing

Part 1: Are You Onboard? The definition of social media, is right in its name. It's media distributed in a social manner that your customers can engage with. So why are there so many companies that view it as just another advertising and distribution channel? So many small businesses just want to check that box, and say "Yeah, we're doing...

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What did you spend on marketing last month?

If you could spend half the money on twice the results would you do it? If you're in the business of growing your business, then the answer is yes. Then why are small and midsize businesses still spending $2k-$20k or more a month on billboards, TV and local radio when people's attention isn't there? Seriously, what's the last TV commercial you remember,...

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Influencer Marketing: We’re Going About It All Wrong

Marketers ruin everything – I’m sure you’ve heard this term before, but maybe you haven’t had it explained. It means that once a platform gains massive amounts of attention, marketers swarm to sell stuff to all the people spending their time there. Then, people quickly begin to get turned off by the marketing and, if nothing is done to filter...

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