Case Study: Sharkapalooza

Sharkey’s Bar & Grill

Sharkey’s of Liverpool needed to build brand equity in it’s 13-week summer concert series, Sharkapalooza, in a way that would differentiate itself as more fun, and more exciting than the other live music venues in Syracuse. They hired Good Monster, who developed the idea for a web show that served to not only show viewers how exciting the concerts were but also gave fans a chance to share their amazing Sharkapalooza experiences across their social networks.