A national finishing industry client was looking to increase their SEO and online search presence. Through targeted keyword research, on and off page optimizations and content creation we were able to achieve first page search ranking results for over 180 industry keywords on a national scale in one year. This large increase in online search visibility accelerated a 51% increase in leads from users who found the site via online searches in less than one year.
- On Page Content Optimization
- Technical On & Off-Page Site-wide SEO Updates
- Content Creation: Video Production, Blog Posts & Service Page Creation
- Side-wide Interlinking with Optimized Anchor Text
Keyword research identifying first page ranking opportunities
- To begin our strategy of ranking industry keywords on the first page, our SEO specialists analyzed keyword search volume, cost per click and local vs national indexing to identify top industry keywords as well as first page ranking opportunities.
Keyword Optimized content creation & On / Off Page Optimization
- Using our keyword research, our team implemented sitewide meta data optimizations around our top identified keywords.
- We also performed interlinking throughout the site with optimized anchor text to further increase rankings for our top keywords.
Lead generation tracking through Google Analytics
- To monitor our optimizations and ensure success, we set up user behavior goals in analytics
- For analyzing lead generation we set up conversion funnel tracking in Google analytics, which led to a 51% increase in leads in one year.