4.5x competitor in the store sales

4.5x competitor
in the store sales

HONCHOS

Honchos produces USDA organic, non-gmo and gluten free
tortilla chips, with no artificial ingredients nor flavors.

This client needed to capture the hearts, and the laughs, of 16-24 year old males, and their 40-55 year old moms. But how to reach such distinct audiences at the same time?

To accomplish this, we tapped into our team’s deep knowledge of what platforms are most valuable to young men and which are most utilized by their moms. We also used our knowledge of what makes each demographic pay attention when they are spending time on their prefered online platforms. Then, the Good Monster team mixed organic micro-content, influencer marketing and paid advertising to effectively build brand equity.

RELATED WORK

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