How do you get 500+ people to sign up for a seminar to learn more about an elective surgery that costs $22,000?
Crouse Hospital needed to show the people of Upstate New York that weight loss surgery is effective, healthy, and it changes people’s lives. So they hired Good Monster to create and implement a campaign to increase traffic to their website, and encourage signups to an in person weight loss surgery info session.
Good Monster filmed a series of Youtube videos to serve as the core of the campaign. Then we drove traffic to the videos by embedding them on a landing page and utilizing Facebook paid advertsing to capture a targeted audience. The campaign reached 203,938 people and encouraged 7,348 people to click to the website, and another 500+ people to signup for a seminar.