Through a combination of social media marketing, video production, website optimization for local search and targeted Facebook advertising campaigns, we increased local search traffic to the site by 92% from June 2017 to June 2018.
Our targeted backlink building campaign and overall local search optimizations made to the site, led to year-over-year increases in qualified referral traffic and organic search to the site.
Additionally, our strategy of video production, social media marketing & targeted paid search campaigns led to an increase in traffic from users based in the Rochester area, as well as a 400% increase in lead generation from these qualified users in just a one year period.
Through strategic updates to the user experience of the website, as well as targeted local SEO optimizations, our team was able to redesign the site to aid in qualified lead generation. These UX updates include updates to the site design to better showcase the client-focused nature of the firm, adding testimonials under the main banner image and producing and displaying relevant and indexable content related to their main industries.
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