Sales surpassed target’s projected goals by 147%

influencer marketing case study BEABA

THE PROBLEM

After one year of stagnant e-commerce growth, Beaba hired Good Monster to increase revenue. Additionally, the team at Good Monster worked with Beaba to ensure a successful in-store product launch of their Babycook® line at Target®. With our partnership, in just 3 months, e-commerce revenue grew exponentially and Target® sales easily surpassed the projected goals. This was only the start.

beaba influencer marketing case study

AD MANAGEMENT

Good Monster designed and developed an advertising system, connecting Facebook, Instagram, Pinterest and Goodle Adwords, Additionally, the team at Good Monster optimized the purchase process and content on the website itself. With all of this working together, this system allowed Good Monster to be as efficient as possible, targeting consumers who would most likely complete a purchase. The results were outstanding.

MICRO-INFLUENCER ENGAGEMENT

Good Monster engaged influencers with a unique campaign featuring BEABA Products on Instagram. During this campaign, Good Monster ran a contest that engaged the influencers’ audience with an opportunity to win a $250 shopping spree to Target®. You can see the results yourself, just search #BabycookTarget on Instagram.

CONTENT STRATEGY & EMAIL MARKETING

We worked with BEABA to develop high quality images, videos, graphics and moving images as part of our comprehensive content marketing strategy. This content was then distributed across email, Facebook, Instagram and Instagram Stories, increasing engagement and contributed to the consistent increase in revenue.

REALTED WORK

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