SOCIAL MEDIA CASE STUDY: How to Engage 22% of an Entire City

We designed a digital contest for Taylor Concrete that resulted in 22% of Watertown, NY residents visiting their website in a span of 1 week.

Good Monster was tasked to build an online contest that would impact an entire city, while creating buzz and long-lasting conversation amongst the community. This was a huge task for us because Taylor Concrete was not sitting on a huge digital audience, which meant we had to go out and find them.

Our approach: We needed to first ensure that we had all our ducks in a row. From mapping out a strategy with our client, to completing all the creative ahead of time, Good Monster packaged everything together tightly. The contest was a photo contest in which the winner was awarded a large amount of money towards a new patio. Once we launched the campaign it was time for 24/7 community management – and boy did we have our work cut out for us! Between rambunctious contestants to voter issues, we had to be on the ball with quick responses and solutions, while maintaining a professional brand voice. This was no cake-walk. But by the end we surpassed every single goal that our client had and literally engaged 22% of the city of Watertown.

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The Winner

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Taylor Concrete Comments

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All in all, the campaign was a huge success! Taylor Concrete was ecstatic, their customers were giddy, and we were over the moon.


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