SOCIAL MEDIA CASE STUDY: How to Engage 22% of an Entire City

We designed a digital contest for Taylor Concrete that resulted in 22% of Watertown, NY residents visiting their website in a span of 1 week.

Good Monster was tasked to build an online contest that would impact an entire city, while creating buzz and long-lasting conversation amongst the community. This was a huge task for us because Taylor Concrete was not sitting on a huge digital audience, which meant we had to go out and find them.

Our approach: We needed to first ensure that we had all our ducks in a row. From mapping out a strategy with our client, to completing all the creative ahead of time, Good Monster packaged everything together tightly. The contest was a photo contest in which the winner was awarded a large amount of money towards a new patio. Once we launched the campaign it was time for 24/7 community management – and boy did we have our work cut out for us! Between rambunctious contestants to voter issues, we had to be on the ball with quick responses and solutions, while maintaining a professional brand voice. This was no cake-walk. But by the end we surpassed every single goal that our client had and literally engaged 22% of the city of Watertown.



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The Winner


Taylor Concrete Comments


All in all, the campaign was a huge success! Taylor Concrete was ecstatic, their customers were giddy, and we were over the moon.

Want our help engaging your community? Contact us here

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Sharkey’s of Liverpool needed to build brand equity in it’s 13-week summer concert series, Sharkapalooza, in a way that would differentiate itself as more fun, and more exciting than the other live music venues in Syracuse. They hired Good Monster, who developed the idea for a web show that served to not only show viewers how exciting the concerts were but also gave fans a chance to share their amazing Sharkapalooza experiences across their social networks.

Case Study: Trillium Fitness

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Trillium Fitness wanted to improve the engagement of their current members as well as the untapped online community. Good Monster developed a strategy that would effectively draw people to the Trillium Fitness brand through video and social platforms. We accomplished this by starting conversations surrounding the health improvement and weight loss success of their members. This served to both inspire current members and peak interest in the online audience.