Businesses and organizations of all sizes are realizing the importance of online marketing, especially through search engines. According to Jupiter Research, a Forrester Research Company, 81% of users find their desired destination through a search engine.
Clearly, it’s important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. However, do you use SEO or PPC to get in front of your target? If done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience.
Many companies think of the holiday season as a time to increase revenue and close more business. However, it’s also during the holidays that customers are most likely to decide whether they like buying from you or would prefer to buy elsewhere. With this in mind, don’t discount building your brand during the holiday season!
Are you using digital video effectively to market your business? Different types of video should be used at different times to help your audience connect with your products and services. A new prospect has much different needs than an established customer.
Many small businesses, and even some large businesses, still don’t realize the effectiveness of social media advertising platforms like Facebook, Twitter, Pinterest and soon to be Instagram. In this episode John and Chris dive into the effectiveness of some of these platforms.
Keep Your Followers Engaged, Even After Your Campaign
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You’ve just ended a very successful social media campaign, maybe it was a contest or maybe it was a give away. But now what? Is there anything else left to do? The short answer is yes! Of course you want to continue to keep your fans/followers engaged, but how? In this episode of the Attention Show, John and Chris talk about ways you can prolong your social media campaign to keep your fans/followers engaged. Check it out!
Reputation Management: What Are People Saying About You Online?
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It can take a lifetime to build a reputation and only one second to see it all come crashing down. Even though your fans and followers love you, what happens when that one instance someone isn’t happy with your product or service and they voice it on social media? In this episode of the Attention Show, John and Chris talk about reputation management on social media
So you have an event coming up, but you’re worried people won’t attend. Or that that they won’t sign up ahead of time. How do you create buzz and excitement around your event and also engage during? Check out this episode of the Attention Show to find out!
Social media is a powerful tool for businesses of all sizes. Connecting and engaging with fans is a great way to humanize your brand and establish trust and loyalty. But what happens when something goes wrong and negative comments start showing up on your businesses Facebook page or Twitter feed? How do you address the issue? In this weeks Attention Show John and Chris talk about social media PR and when and how to address these negative comments.
Have you ever wondered why certain pictures on Instagram get more engagement? What about growing a following from a personal Instagram account versus a business account? John and Chris recently launched an experiment to find out exactly what people are engaging with on Instagram and why. They will go toe to toe to find out the answers so be sure to check out the video to see all the details.
There are two schools of thought when it comes to having employees on social media. On one side, you love the idea of empowering them and using employees as your best brand advocates. Or, you’re on the other side and you are worried they could be reckless and dilute your brand’s voice. Well, our fearless leaders John and Chris have a few thoughts on this highly debated topic.