I recently wrote a blog post about the importance of email marketing and why digital marketers, as well as business owners should be taking advantage of it. Whether you have been using email as part of your marketing strategy or not, I’m here to give you some quick and easy tips that have yielded us some great results.
Find the Sweet Spot
You have to understand that your audience is bombarded with texts, emails, and alerts all day long. Your email shouldn’t be another one to add to the white noise. Understand when, why, and how your audience is digesting your email. The only way to do this is to test. Send emails out at different times to see which one yields the higher open rate. Set up A/B testing to figure out what format gets a higher CTR. Test and trial as much as you can until you start to understand your audience and continue to feed their need.
Grow Your List
Establishing your email list is important, you want to continually grow your list over time. Most people aren’t just going to subscribe, you have to give them a reason to. Give them quality content that they find interesting. Offer them special discounts or coupons they can’t get anywhere else. Publish content in your emails that you don’t publish anywhere else so they have to subscribe in order to see it. Essentially, give people a reason to come back.
Just like all your social networks, set up specific goals for your email campaigns. Is your goal to drive people to your site? Do you want them to buy a product or service? Do you want them to digest your content and share it with others? Establishing the goals for your email campaign is crucial. Once you have goals set up it will be easy to test against them like I talked about above. Set up goals and make changes in order to achieve those goals.
Aim to Please
As I mentioned above, your audience is busy, so give them exactly what they want. Most audiences are going to prefer to get straight to the point, some may enjoy a longer email because that is what they’ve come to expect. Whatever your audience has come to expect from you, that is what you need to deliver. Don’t write fancy click-bait headlines just for the purpose of increasing the open rate, write headlines that tell your audience exactly what they are getting into.
Emails are a great way to stay connected with your audience. Instead of worrying about what social networks your audience may or may not be using, chances are they have email and use it daily. Give them exactly what they want in an email and your audience will likely be more receptive to it.