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Services offered
Amazon Listing Optimization, Amazon PPC, Amazon Operations Consulting, Creative, Video Production
Amazon Listing Optimization
Amazon PPC
Amazon Operations Consulting
Creative
Video Production
Industry/Category
B2B, Consumer, Home Goods, Restaurant/Food Service
B2B
Consumer
Home Goods
Restaurant/Food Service
Goals
Launch Consumer Brand, Increase Amazon Revenue, Generate a positive ROI, Streamline Amazon Operations
Launch Consumer Brand
Increase Amazon Revenue
Generate a positive ROI
Streamline Amazon Operations
Timeframe
Jan 2021 - Dec 2021
Brief & Challenges
Hollowick’s customers were all food service businesses that got crushed during the COVID-19 pandemic. And so did Hollowick. Good Monster helped them fight back.
Create a consumer brand out of a 50 year old B2B manufacturer
Optimize entire eCommerce brand experience while increasing total sales
Create a consumer brand out of a 50 year old B2B manufacturer
Hollowick’s customers were all food service businesses that got crushed during the COVID-19 pandemic. And so did Hollowick. Good Monster helped them fight back.
Create a consumer brand out of a 50 year old B2B manufacturer
Generate a profitable and growing Amazon sales channel
Optimize entire eCommerce brand experience while increasing total sales
Research
Amazon Optimization
Good Monster began by analyzing and optimizing Hollowick’s existing Vendor Central account to squeeze all the revenue from ongoing listings.
Brand Strategy
Our brand team worked with Hollowick to launch Hollowick Home®, a line of consumer liquid candles intended to “Make life brighter”.
Content Production
Good Monster’s production house utilized the new brand guide and strategy to create A+ content including photography, video production and copy to improve UX for each listing.
Amazon PPC
The paid team went to work diligently managing valuable keywords (and negative keywords) while communicating listing optimizations opportunities with our SEO team to build a profitable PPC funnel.
3P Seller Protection
Good Monster engaged its teams experience in managing unauthorized 3P sellers across Amazon (and Walmart) to reduce lost revenue and protect the brand.
Ready to unlock growth?
