How to structure your website for international seo?

If you’re aiming to rank highly in search engines internationally, there are a few things you need to take into account with regards to the structure of your website. Firstly, you’ll need to ensure that your website is fully internationalized – this means using local domains, subdirectories or language parameters for different regions.

You should also consider using hreflang tags to indicate to Google which versions of your content are intended for which audience. In addition, it’s important to use international keyword research to identify the terms that people in different countries are searching for, and to ensure that your content is relevant and targeted accordingly. By taking these steps, you can make sure that your website is well-optimized for international SEO.

Google dominates searches in most countries, if you are targeting China or Russia, you will have to optimize your site for Baidu and Yandex.

And one more big challenge is handling the extra work that goes into building additional websites, content, and context for each target country.

The good news is that 98.9% of you out there are probably not expanding into China or Russia. So you only need to worry about ranking in Google for the various countries.

Businesses need to ensure that their website is optimized for what Google wants to show their users for each international search that they perform.

  • A French baking website should target the keywords “boulangerie” and “pâtisserie” when optimizing for international SEO.
  • A Spanish website should target the keywords “panadería” and “pastelería” when optimizing for international SEO.

Successful international SEO is not just about translating your website into other languages. You need to target the local keywords that people in those countries are using when searching for what you offer, and this means doing a little research on how they phrase things differently than we do here in USA!

When you begin to see $50k, $100K or even up into the millions of dollars in additional monthly revenue coming from Brazil and other countries around the world due to a well-crafted international website that’s been optimized for search engines like Google; then it’ll make sense why I’m reaching out right now.

Case studies of successful international SEO campaigns.

At the moment, there is no one-size fits all strategy for international SEO. In order to have a successful campaign it’s important that you take into consideration your target audience and their needs when designing an optimized website or content marketing plan which will be accessible across multiple countries due to advances within internet speeds & logistics technology today! Here are some case studies analyzing how businesses were able use these advancements effectively:

1. The Coca-Cola Company


Coca-Cola has been successful not only because they produce great tasting drinks but also by staying ahead of their competition in terms international marketing. They invest heavily into research and development which results to innovative products for all parts around the world, such as localizing website content so each market can have tailored messages related specifically towards them

Coke’s success doesn’t stop there though! The company boasts over 200 countries worldwide with plenty opportunities available per region; this means if you’re looking at geo targeted advertising then Coca Cola will.

The Coca-Cola company has been one of the most successful brands in history. They were recently ranked as number 1 out their top 10 most valuable companies, and this ranking happened because they maintain a high image rating among consumers around world!


According to the IKEA website, their goal is “to bring happiness and well-being into people’s homes.” The company has successfully reached new markets by utilizing international SEO strategies like localized marketing campaigns. For example they create TV commercials tailored for each country’s cultural norms or print ads that are appropriate in different countries because of its emphasis on design as opposed localizing content online which can be accessed globally without any limitations due time differences between users’ locations.

IKEA has been able to increase their market share in many countries they operate, including China. The company uses international keywords and indicates which country the content is targeting by using hreflang annotations on pages that are relevant for a specific region or culture . This strategy helps them reach new markets while also increasing awareness within these particular regions about what IKEAs offer—namely furniture items tailored specifically toward locals’ needs.”

3. The New York Times

The New York Times is a media company that has seen great success with international SEO. The NY Times newspaper, which features articles from around the world and reaches nearly 1 million readers each day in over 150 countries on 6 continents – all through their website alone!

To achieve this feat they simply made sure to provide content in multiple languages such as English (the original), Spanish( employs about 30%of its workforceooptime exclusivelyto translating written material into other Languages) mandarin & french too; These approach have been very successful for them indeed because now one of most widely read news sources globally.


4. Zara

Zara is an international clothing retailer that sells its products in over 90 countries. Their marketing strategy focuses on creating localized campaigns like IKEA, but they also make sure to localize website content more similar how Coca-Cola does it by regionally adjusting language and appropriate cultural references for each market they operate within (e). This approach has been very successful for them; since 2008 ZARAN continues growing steadily while reaching $15 billion dollars annual revenue last year alone!

Tips for optimizing a website for international search engines.

  • In order to make sure your website is translated correctly and efficiently, use a professional translator who understands the nuances of international SEO. A sloppy translation can result in decreased traffic from search engines worldwide!
  • International websites should be geo-targeted to increase their rankings in international search engines. This will help you rank for specific keywords, which means that your site has a better chance of being found by potential customers who are searching online!
  • International websites should contain culturally relevant keywords and phrases to help them rank better in foreign search engines. keyword stuffing won’t work, so make sure you’re using words that resonate with your international audience if you want higher rankings!
  • Monitoring your website’s international search engine rankings is important for ensuring you are providing the best content possible. The way in which a country executes their ranking strategy will vary greatly, so it’s necessary to tailor this across different regions of interest if one desires success with SEO efforts abroad.
  • International competitors are a useful reference point when it comes to understanding how you measure up in the international SEO game. By paying attention and taking cues from what they do well, we can stay one step ahead of them!
  • Get a dedicated team. You will need it, and can’t afford not to. Implementing these international SEO tips can be a lot of work, but it’s worth it to ensure that your website is visible to the millions of international users who are searching for businesses like yours.

International SEO can help you reach more of your target consumers, regardless of where they live. And with the rapid growth of the internet, international SEO is becoming more important than ever before.

Even businesses that currently are not selling across borders could effectively double their revenue just by setting up international shipping and focusing on international SEO to drive sales to their website.

So, are you there yet? If not, contact us.



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