Think Big. Grow Smart. Stay Local.
Companies who serve local or regional customers or clients have very different needs than companies that work nationally, or internationally.
For instance when someone is in need of local products or services, they tend to search for state, city, or town pre-faced search terms. They ask their local friends and colleagues about their experiences. Social media channels show them content posted near them.
But there are unconventional marketing strategies that can greatly leverage attention and trust, which have nothing to do with running a Facebook Ad or posting on social.
If you’re local, you need to be smart. Throwing money at TV, radio, billboards or even Facebook Ads is not always the most efficient use of money.