Digital PR and Outreach Manager

Good Monster is looking for a Digital PR and Outreach Manager with a deep understanding of the best strategies to increase brand awareness and generate word of mouth across the internet. You will be driving success using collaboration, link-building, relationship skills and negotiation to put our clients’ brands in front of the most qualified audience in digital media networks and platforms.

Responsibilities & Skills

  • Plan, implement and manage public relations programs
  • Monitor corporate image frequently and ensure it is in compliance with company brand
  • Perform outreach to website owners, bloggers, journalists, major media outlets, and influencers
  • Pitch and place content with top-tier publications via networking and relationship-building
  • Check and manage content produced for website and social media channels
  • Develop and implement PR policies and procedures
  • SEO Knowledge
  • Determine KPIs for the PR department
  • Measure and provide reports on each PR campaign
  • Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, influencers, etc.
  • Negotiate partnerships, affiliate campaigns and collaborations with brands and influencers
  • Develop and implement crisis communications advice and media strategy, as needed

 

Details

  • Located in Syracuse, NY preferred, but not necessary
  • Work-from-home position with ‘Virtual Office hours’
  • Hourly pay rate (Salary + benefits if moved to full-time)
  • Contract to full-time position
  • Pay incommensurate with skill level  

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