Services offered

UX/UI Design​, PPC, Creative, CRO, Strategy

UX/UI Design

PPC

Creative

CRO

Strategy

Industry/Category

Finance

Mobile app

Goals

App downloads

Timeframe

Jan 2018 - Oct 2019

Brief & Challenges

Good Monster has helped MonoBank continue to scale, learn, and adapt to constant market opportunities, which has helped accelerate the company’s success and contributed to their 86% growth in revenue between 2020 and 2021.

Generate a positive ROI from our PPC campaigns

Acquire new customers at scale

Convert impressions into app downloads

Good Monster has helped MonoBank continue to scale, learn, and adapt to constant market opportunities, which has helped accelerate the company’s success and contributed to their 86% growth in revenue between 2018 and 2019.

Generate a positive ROI from our PPC campaigns

Acquire new customers at scale

Convert impressions into app downloads

Research

The process

Analytics

Linked accounts with the third-party analytics service Adjust, imported conversions into AdWords account.

 

Set up the transfer of installation data for the Android platform directly from GooglePlay.

 

Permanent audit of the Republic of Kazakhstan, analysis of indicators and adjustments based on them.

Target Audience Settings

Setting up an advertising campaign Display network: creating image ads; selection of targeting methods: topics, audiences, demographics, special intent audiences.

 

Setting up an advertising campaign in the search.

 

Elaboration of the structure with immersion in the specifics of the subject. Elaboration of all kinds of semantic niches for full coverage of the target audience.

Advertising campaigns

For each of the platforms (iOS and Android), universal campaigns were launched.

 

Added Ad Resources to Campaigns.

 

Launched variants of texts, videos and images.

 

Separately launched campaigns with banners.

 

In search of valuable users, we launched a separate campaign and assigned the main action in the application as a conversion event.

Adjustments

Track performance at the level of each ad by going to the “Ad Resources” tab Campaigns: Removed resources marked “Low”.

 

Work with the price per installation.

 

Campaign testing with video only.

 

Expansion of the list of negative word.

 

Work with rate adjustments.

Artificial intelligence

We built the initial framework for the advertising campaign, which was then uploaded to our internal PPC management platform and launched on AdWords under the control of artificial intelligence.

Words of appreciation:

You have the highest rates among all our agencies. Loan disbursement rates are the highest.

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