UX/UI Design, PPC, Creative, CRO, Strategy
Good Monster has helped MonoBank continue to scale, learn, and adapt to constant market opportunities, which has helped accelerate the company’s success and contributed to their 86% growth in revenue between 2020 and 2021.
Good Monster has helped MonoBank continue to scale, learn, and adapt to constant market opportunities, which has helped accelerate the company’s success and contributed to their 86% growth in revenue between 2018 and 2019.
Linked accounts with the third-party analytics service Adjust, imported conversions into AdWords account.
Set up the transfer of installation data for the Android platform directly from GooglePlay.
Permanent audit of the Republic of Kazakhstan, analysis of indicators and adjustments based on them.
Setting up an advertising campaign Display network: creating image ads; selection of targeting methods: topics, audiences, demographics, special intent audiences.
Setting up an advertising campaign in the search.
Elaboration of the structure with immersion in the specifics of the subject. Elaboration of all kinds of semantic niches for full coverage of the target audience.
For each of the platforms (iOS and Android), universal campaigns were launched.
Added Ad Resources to Campaigns.
Launched variants of texts, videos and images.
Separately launched campaigns with banners.
In search of valuable users, we launched a separate campaign and assigned the main action in the application as a conversion event.
Track performance at the level of each ad by going to the “Ad Resources” tab Campaigns: Removed resources marked “Low”.
Work with the price per installation.
Campaign testing with video only.
Expansion of the list of negative word.
Work with rate adjustments.
We built the initial framework for the advertising campaign, which was then uploaded to our internal PPC management platform and launched on AdWords under the control of artificial intelligence.
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