Services offered

Website Design
Conversion Rate Optimization

Website Design

Conversion Rate Optimization

Industry/Category

Crypto
Finance
Saas

Crypto

Finance

Saas

Goals

 Improve Brand Trust
Increase Conversion Rate

Improve Brand Trust

Increase Conversion Rate

Timeframe

Jan 2019 – Jun 2019

The Project

Node40 wanted an increase in engaged users to the site, as well as an increase in views of a new video showcasing their digital currency cost-basis and accounting platform, which is located on the home page of their website.

Through detailed heat mapping, user behavior analysis and user experience design upgrades, our UX team was able to increase homepage CTA button clicks by 53% in one month from mobile users.

We also increased the average session duration on the site by 58.36% in three months. These increases in CTA button clicks, coupled with a lower bounce rate, highlights a more engaged audience using the site.

We also increased the average session duration on the site by 58.36% in three months. These increases in CTA button clicks, coupled with a lower bounce rate, highlights a more engaged audience using the site.

Node40 wanted an increase in engaged users to the site, as well as an increase in views of a new video showcasing their digital currency cost-basis and accounting platform, which is located on the home page of their website.

Through detailed heat mapping, user behavior analysis and user experience design upgrades, our UX team was able to increase homepage CTA button clicks by 53% in one month from mobile users.

We also increased the average session duration on the site by 58.36% in three months. These increases in CTA button clicks, coupled with a lower bounce rate, highlights a more engaged audience using the site.

Our Process

Node40 is the premiere cryptocurrency and DeFi data analysis, tax accounting and audit software for investors to track and maintain compliance throughout the investment lifecycle

Click tracking

Detailed website heat mapping for analysis of user behavior on both desktop and mobile devices.

UX workflow

Design upgrades to the site, based on user behavior data from our heatmaps and scroll maps.

Conversion Rate Optimization

Upgrades and improvements of minor site details such as CTA button placement and banner image sizing.

Mobile UX

Mobile user experience design upgrades, including ensuring important CTA buttons are above the fold.

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