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Social media marketing has become an extremely useful lead generation tool. But where do you start? There are so many social media platforms, how do you know which platform is best for you?
Most small/medium sized businesses don’t have unlimited resources. Many businesses have a marketing team consisting of 5-6 people with smaller businesses having a team of one. For this reason, whatever it is you want to achieve with social media must be clear. Additionally, there should be a system for managing and an understanding of which content works best where. However, arguably the most important question is “how can I convert social media followers into customers?
Take advantage of what social media has to offer for your business. It allows people in to check out your culture and learn about what it is you do and how you do it. Just be sure you are answering 5 important questions.