Case Studies Archive - Good Monster

Hollowick

The — impact

584%

Return on
Investment

15x

ROAS

211.9%

YoYGrowth

Brief

Hollowick’s customers were all food service businesses that got crushed during the COVID-19 pandemic. And so did Hollowick. Good Monster helped them fight back.

Challenges

Create a consumer brand out of a 50 year old B2B manufacturer
Generate a profitable and growing Amazon sales channel
Optimize entire eCommerce brand experience while increasing total sales

Research

UX research is essential for understanding user needs, behaviors, and preferences. Through methods like interviews, usability testing, and surveys, it uncovers insights that inform intuitive design decisions, enhance user satisfaction, and drive business success.

Analyzed Hollowick’s previous Vendor Central data to benchmark optimizations
Collected major competitor data to make fastdecisions on creating a consumer brand
Used internal software to scan and analyzelistings for improvements and Amazon SEO
opportunities
Tested Amazon PPC keywords to find the “richesin the niches”

Process

01

Amazon Optimization

Good Monster began by analyzing and optimizing Hollowick’s existing Vendor Central account to squeeze all the revenue from ongoing listings.

02

Brand Strategy

Our brand team worked with Hollowick to launch Hollowick Home®, a line of consumer liquid candles intended to “Make life brighter”.

03

Content Production

Good Monster’s production house utilized the new brand guide and strategy to create A+ content including photography, video production and copy to improve UX for each listing.

04

Amazon PPC

The paid team went to work diligently managing valuable keywords (and negative keywords) while communicating listing optimizations opportunities with our SEO team to build a profitable PPC funnel.

Radius

The — impact

5.69x

Return on
Investment

67.98%

Amazon Revenue
Growth

27%

Shopify revenue
Growth

Brief

Radius already had an amazing product and a core group of loyal customers, but they couldn’t compete with their large public competitors. Enter Good Monster to create omnichannel growth and positive ROI, everywhere.

Challenges

How can we create consistent messaging across platforms and mediums?
Can we increase sales on our website in a crowded space?
How the heck do we tame the beast that is Amazon to increase profits?

Research

Performed website analysis to find where Radius was losing customers
Ran PPC campaigns to test creative against several target audiences
Analyze Amazon listings against competitors to find opportunities for listing optimization

Process

01

Analytics

The Good Monster team started by performing a deep-dive into website analytics such as traffic sources, click-tracking, heatmaps, customer pathways and conversion to find out where the leaky buckets were.

02

Paid Social

After improving the conversion rates we designed and tested paid social posts to see what engaged people the best and what drove the highest conversions.

03

Influencer & Affiliate Activation

From there we partnered with influencers and affiliates to learn how they engaged with their audiences with Radius products.

05

Email Sequence Building

Using the collected date we launched email marketing campaigns to close new customers, engage old ones and peak the interest of casual subscribers.

05

Amazon Optimization

Finally, we leveraged laser-focused Amazon Ads and listing optimization to feed the A9 algorithm and drive up Vendor and Seller Central Revenue.

Beaba

The — impact

243%

Return on
Investment

122%

First 3-month
Increase in revenue

185%

Increase in Target®
store sales

Challenges

After one year of stagnant e-commerce growth, BÉABA hired Good Monster to help organize and optimize their omnichannel eCommerce system.

Brief

Adapt a global baby brand for the US market
Optimize entire eCommerce brand experience while increasing total sales
Ensure a successful in-store product launch of their Babycook® line at Target®
Generate a profitable and growing Amazon sales channel

Research

Analyzed brands work with previous agencies across social, search, onpage CX, Amazon & PPC.
Used PPC to test multiple content, audiences and products
Benchmarked competitor data to make fast decisions on markeitng investment

Process

01

Website Redesign

BÉABA need a fresh design on their existing ecommerce platform, Prestashop. Our UX/UI team went to work crafting a data-driven user experience that made shopping for Baby seamless and engaging.

02

Social Media Content Strategy

Good Monster helped make the BÉABA Facebook, Instagram and Twitter accounts come alive through conversation and sharing.

03

Amazon Optimization

Being a brand allowed us to create a support system between the dynamic, flexible Seller Central and the vast, powerful Vendor Central. We ran highly-targeted Amazon Ads while creating a fresh product catalogue to provide the A9 algorithm and eager shoppers a An excellent experience.

05

Paid Social Media

Good Monster’s analytics, creative and paid teams built a campaign strategy to speak directly to parents, as if it was a trusted friend they were watching, reading or seeing. Search and social channels provided an exciting 1-2 punch of brand awareness and conversions, while re-engaging thousands of customers.

05

Influencer Marketing

Good Monster came up with a clever strategy (if we do say so ourselves) to engage everyday parents to enter a free contest, when they go to their favorite store, and take a selfie with their new baby. I mean how easy does that sound? Then we leveraged those relationships to further build the BÉABA brand far and wide.