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Radius organic toothpaste in Coconut Banana flavor alongside colorful toothbrushes and a woman meditating, representing fresh dental care and marketing strategies for growth.

Radius

Fresh clean teeth.
Fresh clean marketing.

Logo of Good Monster, featuring a circular design with the text "Good Monster" and a stylized graphic element, representing the brand's identity in the context of optimizing BÉABA's eCommerce strategy.

The — impact

The Impact: 5.69× ROI, 67.98% Amazon & 27% Shopify Revenue Growth

Return on
Investment

67.98%

Amazon Revenue
Growth

27%

Shopify revenue
Growth

Smiling woman with curly hair holding a toothbrush against a bright blue background, promoting dental hygiene and wellness.

Brief

Radius already had an amazing product and a core group of loyal customers, but they couldn’t compete with their large public competitors. Enter Good Monster to create omnichannel growth and positive ROI, everywhere.

Challenges

  1. How can we create consistent messaging across platforms and mediums?
  2. Can we increase sales on our website in a crowded space?
  3. How the heck do we tame the beast that is Amazon to increase profits?
Radius dental care products including toothpaste, organic floss, and a toothbrush in a branded blue bag, emphasizing eco-friendly oral hygiene solutions.
Smiling person with teal hair and light blue nails, resting chin on hand, against a soft pink background, conveying a sense of joy and approachability.
Hand holding a Radius toothbrush in a green outdoor setting, showcasing innovative dental care design.

Research

UX research is essential for understanding user needs, behaviors, and preferences. Through methods like interviews, usability testing, and surveys, it uncovers insights that inform intuitive design decisions, enhance user satisfaction, and drive business success.

  • Performed website analysis to find where Radius was losing customers
  • Ran PPC campaigns to test creative against several target audiences
  • Analyze Amazon listings against competitors to find opportunities for listing optimization
Radius dental products including a blue toothbrush, Matcha Mint toothpaste, and Peppermint floss, surrounded by green leaves and citrus, emphasizing eco-friendly oral care solutions.
Toothbrushes in a glass, one with a green toothpaste, hearts in the background, symbolizing dental care and user engagement.

Process

01

Analytics

The Good Monster team started by performing a deep-dive into website analytics such as traffic sources, click-tracking, heatmaps, customer pathways and conversion to find out where the leaky buckets were.

02

Paid Social

After improving the conversion rates we designed and tested paid social posts to see what engaged people the best and what drove the highest conversions.

03

Influencer & Affiliate Activation

From there we partnered with influencers and affiliates to learn how they engaged with their audiences with Radius products.

04

Email Sequence Building

Using the collected date we launched email marketing campaigns to close new customers, engage old ones and peak the interest of casual subscribers.

05

Amazon Optimization

Finally, we leveraged laser-focused Amazon Ads and listing optimization to feed the A9 algorithm and drive up Vendor and Seller Central Revenue.

Radius Case Study: How Good Monster Drove 5.7× ROI

Decorative candle holder with soft, warm light on a wooden table, surrounded by flowers and a glass of water, enhancing the ambiance for parents engaging with BÉABA products.
  • 584% Return on Investment
  • 15x ROAS
  • 211.9% YoYGrowth

Hollowick

Read Case Study
Child smiling and holding a magnifying glass, emphasizing curiosity and exploration.
  • 243% Return on Investment
  • 122% First 3-month Increase in revenue
  • 185% Increase in Target® store sales

Beaba

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