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Services offered
PPC & CRO, Amazon Marketing, Creative, UX/UI Design, Email Marketing, Influencer Marketing
PPC & CRO
Amazon Marketing
Creative
UX/UI Design
Email Marketing
Influencer Marketing
Industry/Category
Consumer, Oral Care
Consumer
Oral Care
Goals
Align Omnichannel, Increase Amazon Revenue, Increase Shopify Revenue, Achieve positive ROI
Align Omnichannel
Increase Amazon Revenue
Increase Shopify Revenue
Achieve positive ROI
Timeframe
Jan 2021 - Dec 2021
Brief & Challenges
Radius already had an amazing product and a core group of loyal customers, but they couldn’t compete with their large public competitors. Enter Good Monster to create omnichannel growth and positve ROI, everywhere.
How can we create consistant messaging across platforms and mediums?
Can we increase sales on our website in a crowded space?
How the heck do we tame the beast that is Amazon to increase profits?
Radius already had an amazing product and a core group of loyal customers, but they couldn’t compete with their large public competitors. Enter Good Monster to create omnichannel growth and positive ROI, everywhere.
How can we create consistant messaging across platforms and mediums?
Can we increase sales on our website in a crowded space?
How the heck do we tame the beast that is Amazon to increase profits?
Research
Analytics
The Good Monster team started by performing a deep-dive into website analytics such as traffic sources, click-tracking, heatmaps, customer pathways and conversion to find out where the leaky buckets were.
Paid Social
After improving the conversion rates we designed and tested paid social posts to see what engaged people the best and what drove the highest conversions.
Influencer & Affiliate Activation
From there we partnered with influencers and affiliates
to learn how they engaged with their audiences with Radius products.
Email Sequence Building
Using the collected date we launched email marketing campaigns to close new customers, engage old ones and peak the interest of casual subscribers.
Amazon Optimization
Finally, we leveraged laser-focused Amazon Ads and listing optimization to feed the A9 algorithm and drive up Vendor and Seller Central Revenue.
Ready to unlock growth?
