THE SOCIAL MEDIA LANDSCAPE
Each social media platform has its own unique value to consumers and should be approached with it’s own unique strategies; however, they also have many commonalities. Many platforms are favoring video these days, next it will be virtual reality (VR) or augmented reality (AR). With billions of images, videos and posts swirling about social media platforms across the globe, most platforms are becoming saturated with content. This forces them to filter your content out of some people’s news feeds even if they follow you–thus making it necessary to “pay to play” or boost your content using paid media.
As more and more brands spend money to get their posts in front of their target audiences, consumers are also becoming inundated with ads. This is turn has made influencer marketing an incredibly valuable area for brands and businesses to invest their time and resources to deliver a long term ROI. Unlike an ad–which is much more intrusive to a consumer's internet or social media browsing–influencer marketing allows for a brand to enter a community naturally from the voice of a trusted source.
OUR APPROACH AS A SOCIAL MEDIA AGENCY
Good Monster is a social storytelling agency at heart. We cut our teeth as a Youtube show back before Youtube was owned by Google. As we learned what it took to create great content that people loved, we began to work with some wonderful businesses and brands to help tell their story and engage their customers on social media platforms like Facebook, Twitter and Instagram. Our work has generated millions of dollars in revenue, millions of points of engagement, thousands of leads and a lot of happy clients.
We feel that the best way to ensure long term brand awareness and community growth is to tell an honest story. Companies that tell great stories and put out as much engaging content as possible are the ones that generate the most brand awareness and attract the most engagement.
Our approach as a social media media agency is to identify the audiences that will find your products or services valuable, craft stories that will have the most positive impact on them, and utilize the best platforms to distribute that content in an engaging way.