- Conceptual Planning
- Onsite Shooting and Location Scouting
- Audio/Visual Outline Development
- Script-Writing and Editing
- Procuring Creative Assets
- Shotlist Development
- Creation of Production Schedule
- Coordination / Logistical Management
Photography & Videography
- Half or Full Shoot Days
- Equipment Load In
- Setting Up / Staging Shots per Production Schedule
- Preparation of Props & Talent for each Shot
- Recording Time
- Equipment Breakdown / Load Out
- Import Footage
- Data Management
- Footage Review
- Cutting / Editing
- Color Grading
- Export & Delivery
YOU HAVE A STORY TO TELL...
Every person, every company, has a story to tell. The problem is most companies tell their story the way they want to tell it, and then they rely on people to come and watch the video.
Most of you out there have experienced the following scenario..
Your team wants to film a video. Everyone (or someone) gets a great idea on how to film it. Your company hires a video production company that does an amazing job filming a 2-3 minute “About Us” video about your company. Then you launch it on YouTube or Facebook, share it on LinkedIn or Instagram and put it on your website.
Then after a few months it only has a few hundred views and the team has already forgotten you even filmed a video.
There is one major cause of this. The video is approached with a “Here’s what we want people to see” mindset, instead of a “What do people want to see?” mindset.
Instead of creating a video that is self-serving, we challenge our client partners to tell their story the way their audience will want to see it. Find out what kinds of videos they like the most, which ones do they respect? Do they want to laugh or be inspired? Do they want to feel included, or independent?
Of course investing in video production is a big deal and you want to make sure it brings your company value, but if your story is only self-serving, then it will be a huge waste of resources.
Tell your story in a way that deeply connects with your audience, and you will win.
HOW TO TELL AN AMAZING STORY THROUGH VIDEO
Visual content is the most important aspect of your brand. It is essentially a face-to-face meeting with your audience. It’s what connects us with the brands that we love. Logos, pictures, design and video all tell a story about who you are and why we should pay attention.
Telling a story through video starts with a deep understanding of goals for the video, and who will be watching it. Once these things are established, the most important guiding light for the entire project is covered.
From here, key decisions such as what is the tone of the video, who should be in it, what style should it have, what locations and what type of music can all come together much easier.
Of all these decisions, two things can really set an average engaging video to a viral explosion:
1. The script or outline
2. The on camera talent
Of course things like framing, timing and lighting are all important, but having a script or an outline that is well put together and pulls the viewer along for the entire time is key to making great video content. This is important for a 15 second video, or a 10 minute video alike.
Also having someone on-camera who really connects with your audience can sky-rocket the videos effectiveness. If the person telling the story is trustworthy, and likeable, they become voices of authority—which leads to social proof in the story.
Good Monster has some of the most creative storytellers you have ever met, just waiting to turn your brand voice into an effective story.