I always say social media never sleeps. Many times when it comes to social media when you blink, it’s too late – you’ve missed the moment to capitalize. Want to know how the best social media managers stay on top of their game? The trick is to be both efficient and organized.
Now more than ever, social media is hard to keep track of. While it can be difficult, the key is to stay engaged. Post on Facebook and Twitter, liking, sharing and commenting on each while also doing the same on Instagram, and I forgot to mention, repin your friends pin on Pinterest. As you can see, the list goes on. It’s even harder to manage on a business level. The best way to be efficient and professional on social media is to be organized.
Create a Content Calendar. Businesses always need to be engaging on social media and pushing out content. At the end of each month, create a rough outline of a content calendar for the upcoming month. Take some time to populate some important dates for your business. Maybe you have a new product launch or are running a sale. Build your social content leading up to these events. You can also add other popular events or holidays that are likely to be getting engagement, such as award shows or sporting events. Create social postings around and during these events as well. Those events will already start filling-in your calendar. Now you can create organic content such as blog posts or videos to fill in the gaps.
A content calendar will help you plan out media and content for the month, but it takes a lot more than that to be organized. You constantly have to be on your toes when it comes to social media. Make sure you check into the more popular social networks to see what’s going on. It is also smart to enable push notifications on your phone or set up email notifications. So if someone leaves a comment or mentions your business, you must respond in an appropriate amount of time.
Always Monitor Social. It is also smart to monitor trends on social media. If a topic that involves your business or brand starts trending, you want to be able to jump on it early. Be sure to build out a list of influencers that are always on top of the social media game. If you follow the right people on social media, you’ll be in the loop on all the important topics and trends. Create Twitter lists of social media influencers so you know exactly where to go when you want to know what is happening. If you don’t have the time to monitor social media, tag-team the project with your coworkers or hire an employee dedicated to social.
Use the Necessary Tools. Arming yourself with the latest technology is a great way to be organized and achieve social media success. Use publishing tools like Hootsuite or buffer to schedule your content in advanced. Take advantage of sites like Feedly and Digg Reader so that you’re only viewing the articles and information that are relevant to you and your business.
The more planning and preparation you have built out in advance the better off you are on a day-to-day basis. It’s not hard to be on social media but it is hard to be good at it, especially on a business level. The more prepared and organized you are the more it frees you up to be more creative and engage socially. As you can tell, managing social is a full-time job and you may not have enough resources to run social media on the level it requires. That is where we come in. Learn more about social media management.