Importance of Being Organized For Social Media

I always say social media never sleeps. Many times when it comes to social media when you blink, it’s too late – you’ve missed the moment to capitalize. Want to know how the best social media managers stay on top of their game? The trick is to be both efficient and organized.

Now more than ever, social media is hard to keep track of. While it can be difficult, the key is to stay engaged. Post on Facebook and Twitter, liking, sharing and commenting on each while also doing the same on Instagram, and I forgot to mention, repin your friends pin on Pinterest. As you can see, the list goes on. It’s even harder to manage on a business level. The best way to be efficient and professional on social media is to be organized.

Create a Content Calendar. Businesses always need to be engaging on social media and pushing out content. At the end of each month, create a rough outline of a content calendar for the upcoming month. Take some time to populate some important dates for your business. Maybe you have a new product launch or are running a sale. Build your social content leading up to these events. You can also add other popular events or holidays that are likely to be getting engagement, such as award shows or sporting events. Create social postings around and during these events as well. Those events will already start filling-in your calendar. Now you can create organic content such as blog posts or videos to fill in the gaps.

A content calendar will help you plan out media and content for the month, but it takes a lot more than that to be organized. You constantly have to be on your toes when it comes to social media. Make sure you check into the more popular social networks to see what’s going on. It is also smart to enable push notifications on your phone or set up email notifications. So if someone leaves a comment or mentions your business, you must respond in an appropriate amount of time.

Always Monitor Social. It is also smart to monitor trends on social media. If a topic that involves your business or brand starts trending, you want to be able to jump on it early. Be sure to build out a list of influencers that are always on top of the social media game. If you follow the right people on social media, you’ll be in the loop on all the important topics and trends. Create Twitter lists of social media influencers so you know exactly where to go when you want to know what is happening. If you don’t have the time to monitor social media, tag-team the project with your coworkers or hire an employee dedicated to social.

Use the Necessary Tools. Arming yourself with the latest technology is a great way to be organized and achieve social media success. Use publishing tools like Hootsuite or buffer to schedule your content in advanced. Take advantage of sites like Feedly and Digg Reader so that you’re only viewing the articles and information that are relevant to you and your business.
The more planning and preparation you have built out in advance the better off you are on a day-to-day basis. It’s not hard to be on social media but it is hard to be good at it, especially on a business level. The more prepared and organized you are the more it frees you up to be more creative and engage socially. As you can tell, managing social is a full-time job and you may not have enough resources to run social media on the level it requires. That is where we come in. Learn more about social media management. 

Social Media ROI Guide

Measuring the effectiveness of social media marketing efforts isn’t as clear cut as a Good Adwords campaign for example. It can be difficult to tell how much revenue a Tweet you sent out the other day brought in, or if your latest Instagram post gave a boost to your bottom line. Truth be told, determining social media ROI is not easy.

Many businesses are having a difficult time grasping the financial impact social media marketing has on their business. A survey conducted by Convince & Convert found that 41% of companies said they had no idea whether or not their social media efforts were actually paying off.

To gain insights as to why companies aren’t measuring their social media ROI, we’ll need to look at a separate study. In a survey by Altimeter, they looked at some of the specific challenges companies are having when it comes to measuring the value of their social media marketing efforts.

  • 56% said an inability to tie social media to business outcomes
  • 39% said a lack of analytics, expertise and/or resources
  • 38% said poor tools
  • 35% said inconsistent analytical approaches
  • 30% said unreliable data

All that said, measuring the effectiveness of your social media marketing efforts is not impossible. The issues is that many businesses get caught up in “vanity metrics” meaning, the number of followers on Twitter or Likes a Facebook post gets. These businesses forget that those numbers mean nothing in the grand scheme of things. If a Tweet is retweeted 200 times but is not helping you reach your overall goals, what is the point of the Tweet?

What is Social Media ROI?

If you ask several different people, you will get several different answers. If you’re looking for a “by the book” definition, the answer will depend on what your specific goals are. At its heart, social media ROI is what your company is getting back from the time, money and resources you’re putting toward social media marketing.

In a perfect world, your return would be measured in terms of dollars. Because of this, you should know:

  1. How much money is going into your social media marketing efforts
  2. How much money your social media goals are worth

The first part is something you should be able to figure out relatively easily, it is the second part that it becomes more difficult.

Why Measuring ROI is Important

The reason a lot of companies get into social media marketing to begin with is because you simply cannot get away from it. It seems like everywhere you turn you hear stories of how different companies are “dominating” social media, and how it’s where your audience is, so you have to be active on Facebook, Twitter, Pinterest, you name it. But, unless you’re tracking what you’re doing, what’s being spent and what kind of results you’re getting, it’s hard to figure out what’s working, and what’s not.

So why do you need to measure your social media ROI? Well, there are 3 reason. Number one, you’ll see where you can improve your efforts and number two, you’ll be able to decide which social media channels are bringing in the most revenue for you. Lastly, the third reason of why you need to measure social media ROI is so you can see how specific changes impact your social media goals.

For example, let’s say you ran a Google AdWords campaign without stating goals or measuring and you never checked how much you were paying per click, what kind of click-through-rate you were getting or whether any of the people who clicked on your ads were actually converting. Does this sound like this type of campaign would be successful? Probably not. Unfortunately, this is actually what you are doing by not measuring your social media marketing efforts.

Set Your Goals

Before you are able to measure your return, you have to start by setting goals. Your goals should be things that you can attach a number to. Some good examples are email list sign-ups, contact form inquiries, purchases and/downloads of a whitepaper or ebook.

Do you notice anything about the examples above? All of these goals are based on the user taking a measurable action that can be tracked. Specific social media actions like social shares and followers are nice to track too, but they shouldn’t be your main goals. To get the most accurate number(s) be sure to set your goals based on actions that convert a “window shopper” to a lead, and then finally, a customer. A user clicking a website link in a Tweet is good, but you have to know if they’re converting into leads for you.

Another important aspect is linking your goals to specific campaigns. Why is this so important? Because it will allow you to track individual links that you share on Twitter, Facebook or other social media channels. Do this enables you to attribute visits from specific links you share. Creating these custom links is simple with Google’s URL Builder and what’s even better is that the information will be seamlessly included in your Google Analytics reporting.

Your Social Media Expenses

To determine whether you’re getting a positive or negative return on your social media marketing campaigns, you will need to measure how much you’re spending. Here’s what to include.

Man-hours: Not matter the size of your marketing team, whether it’s one person or 50, add up the man-hours that go into a specific social media marketing campaign over a specified period of time. Don’t view this data based on employee salaries as they will most likely be working on several different campaigns. Instead, measure investment on a per-campaign basis.

Content: Was the landing page created by a professional copywriter? What about status updates, maybe you outsourced these? Be sure to take these costs into consideration.

Social Media Tools: Are you using tools to help you manage your social media channels? Just like with the man-hours, you should factor these costs in on a per campaign basis. So for example, if your campaign lasts for one month, factor the cost of a month of the software rather than the entire year.

Ad Costs: Are you running a promoted Tweet, Facebook Ad or boosting a Facebook post? Add in the cost of this as well.

Once you have your expenses calculated, you will be able to calculate your ROI for each social media campaign using this formula: (Earnings – Costs) x 100 / Costs

After reviewing the numbers, you will be able to determine which social platforms are doing the best for your company, and hone in on those. For those social channels that are bringing in negative ROI, you can adjust your budget to spend less.

Conclusion

Tracking your social media ROI is possible! You simply have to take a planned and well thought out approach. The more organized you are, the more accurate your numbers will be. It is important to note, while much of this post was focused on tangible line items, social media gives intangible benefits too like brand building. It could even give you the opportunity to earn natural backlinks from people who find your site through a Tweet, or Facebook post. While these don’t add up to a measurable amount of money, it is certainly something that you have to factor in when determining if social media marketing is working for your company.

3 Things You Should Never Do on LinkedIn

LinkedIn is one of the Big 5 social networks along with Facebook, Twitter, Instagram and Pinterest. It’s vast network of professionals makes it a valuable platform for people looking to make business connections.

But just like the first impression of a door to door salesperson, there is a risk that your communication could appear as spammy – and immediately turn people off to your advances.

There is a right way and a wrong way to to approach people on LinkedIn, and the wrong way might lose you a contact for life.

Making connections on LinkedIn is fairly simple if you are going after non-managerial professionals – but if you are going after the big guns there is a science behind it. To be quite honest, it is very similar to how you might do it in person, and that is to earn their trust.

Earning trust through a computer or mobile phone screen isn’t the easiest thing in the world, in fact there are many people that go about connecting on LinkedIn in a manner that will most certainly backfire.

Below are the 3 biggest mistakes that a professional can make when attempting to connect on LinkedIn.

#1 Lying

The absolute worst thing you can do is lie on your LinkedIn profile or to a contact on LinkedIn. To explain why let’s take a trip back a week ago. I was sitting in the office working on some Facebook and Google+ posts for the following week, and I get a text message on my phone that reads:

Meeting tonight @ 6pm at Camillus office for professionals looking to earn extra income. All are welcome – [undisclosed name]”

The number was not in my contacts and I did not recognize it. So I replied “who is this?” The person then replied that he was a LinkedIn contact of mine named Jim [name is altered for purposes of this article]. I asked Jim how he happened to get my cell phone number, for which he replied that he got it off of my LinkedIn page. There was just one little hole in his response – I don’t have my cell phone number on my LinkedIn page.

Not only did I catch him in a lie, but he actually thought it was a good idea to spam my cell phone!

This leads me to number two.

#2 Spamming

Spam is defined as, irrelevant or inappropriate messages sent on the Internet to a large number of recipients.

My new friend Jim successfully fulfilled that definition by not only sending a message that clearly shouldn’t have been sent to my cell phone, but I found out two days later that he had also sent it to a business associate of mine.

Spamming through LinkedIn’s messaging system happens much more than my cell phone example. I’m sure you have received a message from an Independent Energy Consultant a or Happiness Counselor a few times that says something like, ‘I’m sorry for the mass message, but I want to tell you about a great opportunity to…(insert sales pitch here)’.

My guess is that as soon as you read the first few sentences of a message like that your mouse found it’s way to the delete button.

Lesson – don’t spam.

#3 Hard Selling or Hard Asking

This just flat out doesn’t work. People can sniff out a hard sell before you even hit the send button. And if you are asking them to give you something before you have even introduced yourself, that’s about as good as a slap in the face.

Imagine that someone walked up to you while you were having coffee with a friend or a business associate and said, “Excuse me but would you mind giving me a personal rating at www.mybizcard.com.”

A proper response to that might be “WTF did you say?” if you’re in a bad mood, or “I’m sorry who are you?” if you prefer to be polite.

Think of LinkedIn like a cold call – because that’s basically what it is if you have never met the person face to face before. Let’s be honest, you’re probably messaging them because you want something from them, whether you think so or not. You might want to tap into their network, you might want to get a job from them, you might want to get an introduction from them or maybe you just want to sell them your product. Whatever it is you cannot be impatient or selfish. You have to come in with the approach of I want to give this person some value so that we might share a productive relationship for life.

If you go in with a patient, honest and giving attitude, you are much more likely to reap the benefits that you are seeking.
Happy linking!

Twitter’s Mobile App Can Build Your Customer Base

Do you use Twitter’s mobile app to reach out to your potential customer base? Why not? In the world of marketing and customer engagement, mobile is king, queen and quickly taking over the whole damn court! There are a million (unofficially) ways to use mobile apps to increase productivity and efficiency. And you can bet your bottom dollar that all of your potential customers are using their mobile devices all day-everyday as well. Maybe they are social media fiends, maybe they have 20 productivity apps that they use, maybe they are reading blog feeds all day long. Or maybe it’s all of the above. With the 255 million active users, and 78% of them using mobile, it’s important to explore Twitter’s mobile platform to help people with their problems, earn their trust, and show them how your business can help them with those problems. In this episode of The Monster Show we show you the down and dirty of setting up, optimizing and utilizing your Twitter mobile app to generate business.

Have you found success using Twitter’s mobile app for engaging with your customers? Share with us in the comments section below.

WhatsApp, Snapchat, KiK: Will Messaging Apps Be the Future of Social Media?

The messaging apps are taking over!

Messaging apps are a more personal, less ad-saturated way to share content with your friends. They are a hybrid of traditional SMS text, mobile apps and social media networks – allowing users to easily share text, videos, audio, images and other content directly to your followers.

While many of us Americans haven’t caught WhatsApp fever yet, the rest of the world (and by that I mean India, Africa and South America) has definitely drank the Kool-aid. This has allowed WhatsApp to secure 400+ million users and a $19 billion (with a “B”) buyout from Facebook.

Snapchat is another story; Americans and people all over the world, have taken to the deteriorating photo-sharing app. They are even creeping on the all mighty Facebook in the photo-sharing arena.

BZEBIS8CMAEtpOc.jpg-large

There are several other players in the mobile messaging arena including front runners KikLine and Voxer (to name a few). Who will come out on top, and who will catch the MySpace disease, remains to be seen.

It will be interesting to see how marketers fair the onslaught of messaging apps, and if (when) they find out how to use it to capture their audiences hearts.

Watch other episodes of The Monster Show as well as other videos on our YouTube page.

4 Instagram Facts Every Business Owner Needs to Know

At the end of 2013, Instagram was the fastest growing social media network in the United States (GlobalWebIndex Q4 2013).

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr (Wikipedia).

Using Instagram for business poses a few questions in business owners minds: How can we market our business on Instagram? And how can we make it a valuable platform for driving new business?

First off, lets make sure we know the in’s and out’s of Instagram:

Fact #1: Instagram photos crush video posting 96% to 4% (trackmaven.com)

What this means: Quite simply post more photos than videos. Use videos to tell longer, well-thought-out stories about your business. For example, instead of just posting a video of an employee being goofy – organize a staff wide dance-off, or a limbo contest, or an eating contest. Get it professionally edited, throw some graphics in there to spice it up and get your message across to your audience. In the days leading up to the launch of your video, tease your audience with behind the scenes and curiosity-peaking pics.

 Screen-Shot-2014-04-22-at-10.39.49-AM-590x583

Fact #2: For every 33 likes, you will get 1 comment (trackmaven.com)

What this means: Across all social media platforms, people tend to be “like” happy – often clicking the “like” button before they even realize what a post is about. Likes are good because it shows authority and popularity, but comments will open up a line of dialogue, which can be more valuable. If you are doing social media right, you will be keeping a close watch on your conversations – making sure that you respond to all (or most) of people connecting with you. One way to open up the lines of communication is to comment on other peoples posts. This will get your brand out there and show people that you want to chat.

Screen-Shot-2014-04-22-at-10.49.18-AM

Fact #3: Urban, ethnic, younger, middle income demographics use Instagram the most (pewinternet.org)

What this means: All consumer brands can see great branding and audience engagement results with Instagram; but if your target audience falls into any of these categories, you can build a huge following on Instagram.

instagram-users

Fact #4: Mayfair and no filter get the most interaction out of all the filters

What this means: You can get engagement from any photo and filter combination if it’s a work of art. However if you’re business is new to Instagram, stick with great natural lighting, taking pictures from angles and be sure to focus your lense (tap the screen if using a smartphone). If you’re not sure, try the Mayfair filter to add some character.

Screen Shot 2014-04-22 at 10.42.21 AM
Screen Shot 2014-04-22 at 10.48.31 AM

Conclusion: Post artistic pictures, know your audience and be engaging

What this means: Using Instagram for business is a great way to engage your audience and introduce them to your culture. To post artistic pics, make sure you take pictures from different angles and good lighting, and don’t rely on filters too much. Plan ahead for high quality, engaging videos – make sure they are well produced to get the most miles out of your post. Always keep in mind the type of engagement you want – if you want more comments you have to open up the lines of communication by being proactive, not just reactive to comments.

Which Social Media Platform is the Hardest to Be Good At?

Which social media platform is the hardest to be good at?

There are hundreds of social media platforms out there – all hold a lot of value, and each has their limitations – but which one is really tricky to get engagement on?

Good Monster has used virtually every U.S. based social media network out there from Twitter and Google+, to Snapchat and WhatsApp. Each has their challenges and restrictions, but we identified which of the mainstream networks is the hardest platform to make work for businesses.

Watch the video below to see which one we picked, and why.

If your business would like Good Monster to give you a free Brand Analysis to identify which social media networks are a good fit for your business, contact us here.

 

Twitter Gets Even Better, Multi-photo Uploading and Tagging

If you have been at any of my speaking engagements or watched any of my videos, you know how much I love the proactive approach to Twitter. Reaching out and individually engaging users is the best way to earn trust on the popular social media network – and now they have made it even more visual by adding multi-photo uploading and friend tagging to the mobile apps.

The Details

The 140-character limitation of Twitter forces the Twitter-verse to craft short, yet meaningful tweets to engage people swiping past them in their news feed. The addition of multi-photo uploading, brings a function that Facebook and Google+ users have long been familiar with. The best part is, that the interface remains neat and tidy to the eye.

MultiUpload_FINAL_1

The tagging feature is long overdue, as before you had to waste some of your 140-characters on adding your friends Twitter handles to your image or tweet. Now you can tag up to 10 people in your images without using any of the 140-characters!

Phototagging_FINAL

In the Trenches

Some great uses of this feature are creating connections at events. If you have a networking meeting, seminar or conference you plan on attending – take multiple pictures with the guests and offer to tag them in the images. This gives you an excuse to connect with them on Twitter and you are providing them with media (the photos) that they can retweet and share.

A second use is when you want to post an in-office update, you can provide better visuals to help tell a (really)short story about how Sally just set the record for number of sheets of paper shredded in 1-minute.

The Takeaway

Twitter is more now dynamic with the ability to upload 4 photos, and tag 10 friends in them! Twitters one downfall was that it was mainly text, and lacked the visual oomph to make if eye-friendly. With the pre-IPO release of photos in the news feed and now multi-photo uploading and tagging, it’s shaping up to be a regular showstopper for your eyeballs!

Using Facebook Graph Search to Find New Customers

Did you know that Facebook Graph Search can help you find valuable information that could lead to new customers?

Many people say that Facebook is losing it’s market share to the likes of Twitter, Snapchat and Instagram. However, the research says otherwise:

*As of mid 2013

  • 71% of adults use Facebook – 63% of them visit the site daily (pewinternet.org).
  • 94% of teens have a Facebook profile (pewinternet.org).
  • 81% of teens say they use Facebook more than any other social platform (pewinternet.org).
  • 45% of people use Facebook to login to websites or mobile apps (allfacebook.com).

The numbers don’t lie!

So now that I have you back on the Facebook bandwagon [at least for the moment], let’s get to the good stuff – how to use Facebook Graph Search to find new customers.

What is Facebook Graph Search?

The Facebook Graph Search is Facebook’s internal search engine allowing users to type in keywords and phrases to find relevant information within the network. In the simplest possible way, it’s a Google to search inside Facebook.

However, unlike Google, Facebook Graph Search uses search terms to connect you to relevant Facebook profiles and pages. This can provide a plethora of useful information to marketers.

Let’s take a look.

If you begin to search “Companies in….”, Facebook will automatically populate related search terms.

Screen Shot 2014-03-26 at 6.03.47 PM

Notice that Facebook populates the queries related to your personal information such as location.

Another example is when searching for something specific, like “Photos…” – Facebook fills the in the search bar with automated search terms relevant to the first word.

Screen Shot 2014-03-26 at 6.11.41 PM

The results will show content that is relevant to you – your area, your interests, your friends.

You can see how a simple search can bring you valuable personalized, localized information about target audiences.

So how exactly do I find new customers?

First off – you should begin by using your personal Facebook profile (as opposed to your business profile) to use Facebook Graph Search, otherwise your searches will be highly limited. Now begin to experiment with the search terms. You can begin by searching things like “People who like…” – again, search terms will auto populate. The search terms will be related to you (notice: Good Monster page is the first that is listed)

Screen Shot 2014-03-26 at 6.25.58 PM

When you select an option, the results will show everyone that likes that page or topic (i.e. Birthdays). The people who are in your network will appear first, followed by more distantly connected people and finally, those that are not connected to you at all.

Search Queries

When using the Facebook Graph Search bar, Facebook uses several queries to trigger it’s search results. Quite simply, type in “People, Places and things” to find the content you want.

Screen Shot 2014-03-26 at 9.25.25 PM

The following is are some (but not all) query categories that will help you direct your searches and allow you to identify useful marketing information.

  • Page Name
  • Person
  • Interests (Food, Music, Movie, Games)
  • Places
  • Businesses
  • Topics
  • Gender
  • Age

Screen Shot 2014-03-26 at 9.34.26 PM

What are you marketing?

As a marketer, you have very specific messages that you need to get to a very specific audience. You might be a B2B company – who sells to a consumer brand – looking to use the Facebook Graph Search to identify the demographics that follow your customers. You can then help boost your customers brand or educate certain demographics about the industry through promoted posts. Or you might be a shoe retailer that wants to see what other interests your fans have, so that you can identify high-quality prizes for a contest. Whatever your business goal, the Facebook Graph Search will give you insight into what your PNC’s (potential new customers) are interested in.

Fan Research

Fan research is probably the most valuable use of the Facebook Graph Search. Using the search queries to find out what your fans (or someone else’s fans) are interested in could give you insight into what gets people jacked up!

What to type: “Favorite interests of people who like PAGE NAME”

This will populate a list of that page’s fan’s favorite interests, as well as links to those pages. Just like that, whalla you have a list of your fan’s (or maybe a competitors fan’s) interests.

Another use is to do gender specific-research. You can use the search queries to find out what women are interested in, or what music they like the most, or what places they visit the most.

What to type: “Favorite interests of GENDER who live in CITY, STATE”

Screen Shot 2014-03-27 at 4.14.07 PM

Competitor Research

Another use for the Facebook Graph Search, is to do some competitor research. You can search for men or women that like a certain page, in a certain area. You can search to find out what other pages they like, or where they visit. The possibilities are endless!

What to type: “GENDER who like PAGE NAME who live in CITY, STATE”

Screen Shot 2014-03-27 at 4.17.25 PM

Here’s a sneaky little secret: You can combine search queries to look for photos of competitors fans. Then you can share a relevant photo of theirs on your page and insert a welcoming message like, “Looks like you are having a blast in this picture <INSERT NAME TAG> – if you stop by our location this week you can enjoy a free <INSERT PRODUCT> on us!”. This is to be used sparingly and only for those that are Facebook power users or influencers – otherwise it might get a little creepy.

Screen Shot 2014-03-27 at 4.31.24 PM

Potential Partners

Get creative when using the Facebook Graph Search bar. You can look for potential business partners or affiliate businesses. Think about ways you can get the word out to new customer bases.

See what other pages your fans like – reach out to those pages and offer to cross promote their page to your fans.

What to type: “Pages liked by people who like PAGE NAME”

Screen Shot 2014-03-27 at 4.36.46 PM

Location

One huge use of Facebook Graph Search is to find out where people are visiting – whether it’s your business, a competitors business or a city. It uses check-in information to show you who is going where. From here you can narrow it down to gender, or even age ranges.

What to type: “People who visited LOCATION and are between AGE RANGE”

Screen Shot 2014-03-27 at 4.42.37 PM

Groups

Just when you thought we were done! One more awesome query is to search Facebook groups. You can use this to join “Open Groups” that might be valuable to your industry (note: you will have to join these groups as yourself, not your business).

What to type: “Groups that fans of PAGE NAME joined.”

Screen Shot 2014-03-27 at 4.45.21 PM

The End

So there you have it – a bunch of ways you can use Facebook Graph Search to find new customers, what they are interested in and where they visit.

One tip of advice – write down and answer the following questions before you begin your research:

  1. What demographic are you trying to find/attract (gender, age, location)?
  2. List your top 10 competitors.
  3. What other industries are aligned or related to yours?

Oh and one more thing: try different search queries, you never know what you might find!

What is the Fastest Way to Attract New Customers?

There is an old saying, the best way to get someone’s attention is to stop giving yours.

Why is that?

Think back to the relationships in your life; most of you have experienced that feeling of emptiness after an argument, breakup or worse – the no-call-back after a few dates.

There is nothing that draws on a person’s curiosity more than the unknown; and when you aren’t sure what someone you care about is thinking, that unknown space seems to consume your entire being. You start thinking about all the possibilities, and your imagination runs wild with curiosity.

Curiosity.

What if I leave just one more voicemail, will she pick up? What if she is just really busy? What if maybe I just need to shower him with love? Most likely, none of these “possibilities” are true, but what if?

Now, let me be clear, I’m not suggesting that neglecting customers will attract them to your brand – definitely not. I am however, suggesting that you can spark curiosity through thought-provoking questions, stories that your audience can relate to, testimonials of people that have had success with your brand and anything else that can perk up their imagination while drawing them closer to your brand.

It works in relationships when one party stops paying attention to the other; What if I leave just one more voicemail?

It works in scary movies when the victim is tip-toeing through an empty house looking for the bad guy; Gee, I wonder if the bad guy around the corner?

And it works in marketing when you give your audience a platform to engage their imagination; what if….

What if I get those shoes, will I run faster?

What if I buy those golf clubs, will I hit the ball further? Straighter?

What if I purchase that concealer, will I look younger?

These are all common responses to traditional TV, print and radio advertisements, which show celebrities or actors who look faster, stronger and younger – but what about social media? How does social media peak curiosity?

In the most powerful way possible, that’s how.

In fact that is precisely why social media is so huge. Not only does the storifying nature of social media excite curiosity more than any other platform – but it immediately satisfies that curiosity by letting followers take a peek inside another person’s life and learn from them through information sharing.

People used to wonder wonder what it’s like to walk a mile in someone else shoes. Now social media allows them to come pretty close by following them and engaging with their stories.

This rapid, recurring cycle of curiosity-sparking and information-sharing makes social media platforms like Facebook and Twitter rather, addicting (we will be the first to admit, we have a problem).

So whether you’re crafting a tweet or a TV commercial, give your audience content that will peak their curiosity and excite their imagination. They will follow you until they satisfy that curiosity.

If you’re really good, you’ll do this over and over, effectively keeping the audience’s attention – just like a good horror movie.