The Attention Show: Interview with Rich Brooks

“Creating live events is a great way to separate yourself from everybody else.” – @TheRichBrooks

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Rich Brooks is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media.

Rich is a founder of The Agents of Change Digital Marketing Conference (http://www.agentsofchangecon.com/), an annual conference on search, social & mobile marketing. In addition, he runs The Marketing Agents Podcast (http://www.themarketingagents.com), where he interviews marketing experts from around the world on search, social & mobile marketing.  He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog.

Rich is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.


Questions:

Q: What’s you favorite part about the state of brand building where it sits today?

Q: What is more important for a business owner, personal brand or business brand?

Q: What are the biggest issues that businesses marketing teams are facing today?

Q: In relation to getting attention – what is working for you, your agency or your clients right now, better than anything else? Where is your focus?

Q: What is one medium you think people or brands are not using enough right now?

Q: Looking into the future about 2 years, tell me what you see being the key to getting attention in a noisy world?

Monster Round:

1: What’s the first thing you think of when you hear the word “influencer”?

2: What’s the single best thing you have ever done to build your business?

3: What’s your favorite social media platform?

4: What wins in a battle for attention, strategy or tactics?

5: Who do you most admire and why?

Resources:

flyte new media: http://www.takeflyte.com
The Agents of Change Digital Marketing Conference: http://www.agentsofchangecon.com
The Marketing Agents Podcast: http://www.themarketingagents.com

The Attention Show: Interview with Jeffrey Hayzlett

“The future of broadcasting is building your own communities.” – @JeffreyHayzlett

Jeffrey Hayzlett


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Jeffrey Hayzlett is a global business celebrity, a prime time television show host on C-Suite TV, and a radio host on CBS Radio’s Play.it and C-Suite Radio. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling business books, The ‘Mirror Test’ and ‘Running the Gauntlet’, and one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.


Questions:

Q: Tell us a story about the coolest thing you have worked on in your career.

Q: Does a brand build a business, or does a business build a brand?

Q: In all your travels professionally what do you see that’s common in successful marketing campaigns? Is there a magic sauce?

Q: What are the biggest issues that businesses marketing teams are facing today?

Q: Looking into the future about 2 years, tell me what you see being the key to getting attention in a noisy world?

Monster Round:

1: What’s the first thing you think of when you hear the words “social media”?

2: What brand out there is absolutely killing it with their customers?

3: Who wins in a game of monopoly Jeff Bezos or Mark Zuckerberg?

4: If you were to start a business today, what business would you start?

5: Who do you most admire and why?

Resources:

2015 C-Suite Conference, Boston March 29-31 

C-Suite TV

C-Suite Network

C-Suite Book Club

Jeffrey’s Facebook 

Jeffrey’s Twitter 

Jeffrey’s LinkedIn 

The Attention Show News Edition: Peer-to-Peer Payment Apps

 

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Watch the full episode on YouTube here


 

LISTEN TO THE PODCAST

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Peer-to-peer payment apps are relatively new to social media. In October of last year, a group created a mobile payment service for Twitter and recently, Facebook acquired TheFind. TheFind is a discovery shopping search engine that will give Facebook immediate e-commerce marketplace capability.

But what does all these mean for marketers?

For one, it opens the door for consumer spending data to be factored into Facebook AD targeting. It also leaves open the possibility that Facebook, and other social media platforms, could offer scheduling and payment services to small and medium sized businesses.

It’s yet to be seen how marketers will seize this new opportunity, but we have some ideas how it can benefit your business in the very near future.