Businesses and organizations of all sizes are realizing the importance of online marketing, especially through search engines. According to Jupiter Research, a Forrester Research Company, 81% of users find their desired destination through a search engine.
Clearly, it’s important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. However, do you use SEO or PPC to get in front of your target? If done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience.