You know that feeling when you are traveling down a main road and you hit all green lights, shaving off a good 11 minutes from your commute?
That’s sort of what online shopping will feel like as Web 3.0 takes over the internet of things (IoT). Easy, resistance free shopping that makes your whole day better.
Web 3.0 is the next big thing in ecommerce, and it’s coming quickly. If you want to stay ahead of the curve, read on for an overview of what Web 3.0 entails and how you can prepare your business for this new era in online shopping!
What is Web 3.0
Web 3.0 refers to the third phase of the internet, which is still in development. It’s based on AI machine-learning, voice assistants, AR/VR experiences and blockchain technology and aims to create a more user-friendly and intuitive online shopping experience.
According to RetailDive.com , “The goal is to improve ecommerce, which has gone through two big evolutions since the internet’s beginnings. The first revolution was in 2001, when online shopping shifted from being product-focused to customer-focused with more user friendly interfaces and one-click purchasing options. Then, in 2015, social media changed the game again by making it easier to share purchases with others.”
RetailDive’s article continues, “Web 3.0 is still in development but experts believe its key feature will be an emphasis on customer experience in addition to user-friendly interfaces and one-click purchasing. For example, the technology could allow customers to seamlessly buy products in brick-and-mortar stores then have them shipped directly to their homes.”
Customers are looking for an easier way to shop online, and Web 3.0 will allow retailers to meet that demand. According to the article “Blockchain Technology Transforming Ecommerce” on ChainBits.com , blockchain is the key element of this new technology which “could change how ecommerce works by making it easier for buyers and sellers to connect, removing many of the modern pains associated with buying online.”
In addition, as ecommerce moves forward to its third phase, blockchain technology will make it easier for businesses to adopt smart contracts. These contracts can be enabled by Internet-of-Things (IoT) devices such as sensors that allow retailers to automate order fulfillment, bill payment and other processes.
Ultimately, the goal of Web 3.0 is to create an improved online shopping experience for customers. It will make ecommerce simpler and more efficient, allowing retailers to focus on meeting customer needs while also saving them time and resources.
How does it differ from previous platforms?
Web 3.0 is a forward-thinking approach to ecommerce that combines some of the best static and dynamic elements from Web 2.0 and Web 1.0, with an abundance of new features to deliver a user experience that’s more intuitive, enjoyable and engaging for consumers as well as more efficient and cost-effective for retailers.
The Web 1.0 was a text-based Internet where users connected via basic HTML pages on desktop computers. Web 1.0 is associated with the dotcom bubble in the early 2000s which saw the rise of ecommerce giants like eBay and Amazon. Web 1.0 was an era of ecommerce where customers relied heavily on search engines to find products, resulting in a product-focused online shopping experience.
Web 2.0, which became popular in the mid-2000s , saw the rise of social media and mobile devices that changed everything about how customers interacted with retailers.
Web 2.0 is associated with the social Web and ecommerce and is an era of ecommerce where customers relied heavily on social media and mobile devices to communicate with retailers, which created a customer-focused shopping experience. Web 2.0 saw the popularity of companies like Zappos, eBay, Groupon, Etsy, among others
Beyond Web 2.0, Web 3.0 is going to offer a much more immersive experience for users who will have the ability to shop in virtual reality (VR), augmented reality (AR) or with voice assistants like Apple Home, Amazon Alexa or Google Home.
Web 3.0 will also usher in the era of Web payments where users won’t have to enter credit card details when making a purchase with Web 3.0 companies using cryptocurrency instead.
Web 3.0 — a term coined by the Web pioneer and MIT Media Lab director Joi Ito — is a decentralized Web where we can interact with computer applications via all kinds of devices (smartphone, smartwatch, car).
Web 3.0 is also about personalized experiences for consumers and businesses that want to stay engaged with their customers will have to adapt to Web 3.0 in order to keep pace with the evolving demands of their consumer base.
Web 3.0 is all about putting people at the center of everything that happens, whether it’s a business transaction or social engagement online. Web 3.0 takes ecommerce to a level that will be even more humanized than ever before.
Why should retailers care about Web 3.0
Web 3.0 is the next big thing in ecommerce, and retailers should care about it because it offers a more user-friendly and intuitive shopping experience that harnesses AI machine learning, voice assistants, AR/VR experiences and blockchain technology to make it easier for consumers to find what they’re looking for and complete transactions quickly and easily.
It also offers greater security and transparency for buyers and sellers, which is essential for building trust in the ecommerce space. It isn’t a single technology – it’s a combination of technologies that are poised to redefine ecommerce as we know it.
Web 2.0 brought us social media, mobile apps and responsive Web design, but Web 3.0 will take ecommerce to the next level with advances in machine learning, voice assistants, blockchain technology and the integration of AR/VR experiences.
Web 3.0 will give shoppers an enhanced ecommerce experience that’s more user-friendly; it’ll also provide retailers with new ways to build brand loyalty and drive sales, and is all about giving consumers what they want – intuitive shopping on their own terms in an experience that’s personal, trustworthy and rewarding.
Web 3.0 services will also include personalized product recommendations based on machine learning; retailers will be able to provide shoppers with the right products at the right time in order to increase conversions, build trust and drive sales.
3 tips to prepare your business for Web 3.0
Web 3.0 might seem like just another “Tech Crunch-y” term that you can add to your list of things I don’t want to learn. But you would be remiss if you didn’t.
Web 3.0 is the next big thing in ecommerce, offering a more user-friendly and intuitive shopping experience that harnesses AI machine learning, voice assistants, AR/VR experiences and blockchain technology.
Here are three tips to help your business prepare for this new platform:
- Invest in technologies that will enable you to take advantage of Web 3.0’s features. Technologies like AI and blockchain can help you create a more user-friendly shopping experience, while VR and AR can create immersive shopping environments that customers will love.Nike uses augmented reality and virtual reality in their physical stores. Customers can scan items like shoes or clothing to view information, or they can enter a VR world to experience the different steps in Nike’s supply chain so they understand how and where items are being made.
- Train your staff in how to use these technologies. They need to be able to navigate the new platform and understand how to use its features to help customers find what they’re looking for. An example of this is how Walmart is using VR to help train employees on new technology and improve customer service. Web 3.0 allows retailers to be innovative with technologies like this, so start thinking of ways you can use Web 3.0 in your business now.
- Adopt an omni-channel approach to ecommerce that supports Web 3.0 technologies and provides the same user-friendly experience for consumers.
An example is how Sephora is using Web 3.0 to provide a more personal experience for shoppers by combining Web 2.0 features like chatbots on social media with Web 3.0 technologies like voice assistants and AR/VR experiences.
These are only 3 tips to getting your business ready for Web 3.0, but Web 3.0 is still in its early stages so much more about Web 3.0 remains to be seen.
Examples of how The Future of Shopping is Web 3.0
We’ve explored how Web 3.0 will harnesses the latest technologies, including AI machine learning, voice assistants, AR/VR experiences and blockchain technology, to make it easier for consumers to find what they’re looking for and complete transactions quickly and easily.
Let’s look at a few examples of how Web 3.0 is changing the future of shopping include:
- Voice assistants make it easy to find what you’re looking for quickly and conveniently. With Web 3.0, shoppers can simply speak into their device to find the products they need. This eliminates the need to search through long lists of products or scroll through pages of results.
- AR/VR experiences create a more immersive and engaging online shopping experience. Web 3.0 brings together ecommerce and AR/VR technology to take shoppers on a virtual store tour while they’re shopping online.
- Blockchain encourages trust and transparency among buyers and sellers. Web 3.0 uses blockchain to ensure security, privacy, and reliability for online transactions by using smart contracts that record transactions in an unalterable ledger. Web 3.0 also enables users to trace the origin of goods and ensure that they’re ethically sourced.
The Web has come a long way since 1990 when Tim Berners-Lee created the first Web page, and Web 3.0 is about to take ecommerce to the next level. Web 3.0 is the next big thing in ecommerce, offering a more user-friendly shopping experience that harnesses AI machine learning, voice assistants, AR/VR experiences and blockchain technology to make it easier for consumers to find what they’re looking for and complete transactions quickly and easily.