The messaging apps are taking over!
Messaging apps are a more personal, less ad-saturated way to share content with your friends. They are a hybrid of traditional SMS text, mobile apps, and social media networks – allowing users to easily share text, videos, audio, images, and other content directly to your followers.
While many of us Americans haven’t caught WhatsApp fever yet, the rest of the world (and by that I mean India, Africa, and South America) has definitely drunk the Kool-aid. This has allowed WhatsApp to secure 400+ million users and a $19 billion (with a “B”) buyout from Facebook.
Snapchat is another story; Americans and people all over the world, have taken to the deteriorating photo-sharing app. They are even creeping on the all-mighty Facebook in the photo-sharing arena.
There are several other players in the mobile messaging arena including front runners Kik, Line, and Voxer (to name a few). Who will come out on top, and who will catch the MySpace disease, remains to be seen.
It will be interesting to see how marketers fair the onslaught of messaging apps, and if (when) they find out how to use it to capture the hearts of their audience.
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