About

Highly vetted. Hand picked. Marketing that makes dollars, not cents.

Good Monster is a senior DTC growth team built around one belief: you should fix the leak before you scale the spend. Every engagement starts with the Ghost Revenue™ Diagnostic.

Ghost Revenue™ is the money a DTC brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.

Leadership

John Timmerman

Founder & CEO · 14 years scaling DTC brands

John founded Good Monster after 14 years of brand-building across apparel, sports, health, home goods, and finance. As a CMO/CRO operator he has scaled businesses through every growth stage — pre-launch, paid-media acceleration, retention rebuilds, and marketplace expansion. He leads diagnostic engagements personally on accounts $5M+.

The collective

Growth, UX, CRO, retention, paid media, marketplace

Behind every engagement is a hand-picked team of senior practitioners. We do not assign juniors to your account. The diagnostic surfaces the leak; the right specialist ships the fix. Engagement size is scoped to the recovery, not the org chart.

Why founders work with us

Founding year: 2010
Average ROI: 300%+
Verticals served: 10

See the receipts on our case studies, or run the diagnostic on your own funnel.

Frequently asked questions

Who founded Good Monster?

John Timmerman founded Good Monster after 14 years scaling brands across apparel, sports, health, home goods, and finance. He has led CMO and CRO mandates for brands at every revenue stage from launch through $100M+.

How is the team structured?

We are a hand-picked collective rather than a traditional agency. Every engagement is staffed with senior practitioners — growth marketers, UX designers, CRO leads, retention specialists — matched to the leaks the diagnostic surfaces.

What kinds of brands do you work with?

DTC and consumer brands doing $1M–$20M per year. We have shipped wins across 10 verticals including apparel, CPG, health, baby, outdoor, automotive, and food & beverage.

What is the "Marketing that makes dollars, not cents" idea?

It is our operating belief: marketing exists to recover and grow revenue, not to consume budget. Every engagement is scoped against the dollars of Ghost Revenue™ we can find, fix, and grow. If we cannot tie the work to your P&L, we will not pitch it.