11 frameworks.
One job: find
Ghost Revenue™, then fix it.
You don’t need more traffic.
Fix the leaks.
Diagnose, acquire, convert, retain, attribute. Each framework is a repeatable system with a clear process and a measurable outcome — the actual playbooks behind the case studies.
Ghost Revenue™ is the money a DTC brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel.
recovered per client
5 categories
first measurable lift
Diagnose
Before you pull any lever, see exactly where revenue is leaking — and how much each leak costs in dollars per month.
Ghost Revenue™ Diagnostic
The full DTC funnel audit. Quantifies every leak in dollars, then ranks fixes by P&L impact.
Run this first, every time. Always before scaling spend.
Post-Click CRO Sprint
A 4-week CRO sprint on the highest-traffic landing pages — usually PDPs and category pages.
When ROAS is dropping but creative is still fresh.
Acquire
Get more of the right people into your funnel — without paying twice for the same visit.
Local Service Ads × Dealer CRO
For multi-location and dealer brands. Pairs LSA spend with dealer-level lead-flow CRO.
When you spend on Local Service Ads and lose leads at the form.
Founder Voice Content Engine
A repeatable content system that produces high-converting organic and ad creative in the founder’s voice.
When creative fatigue is hitting and the brand voice is locked inside the founder’s head.
Marketplace
Stop funding the same buyer on Amazon and your storefront. Make the two channels move as one.
Amazon Cannibalization Audit
Untangles paid traffic Good Monster is funding twice — once on Amazon, once on the brand’s own store.
When you sell on Amazon and also run paid to your own storefront.
Marketplace + Owned-Site Co-Scale
Scales Amazon and Shopify together as one funnel instead of competing channels.
When DTC margin is better than marketplace but marketplace volume is larger.
Retain
Build the loop most DTC brands skip. Customers who come back spend more, churn slower, refer more.
Welcome Series Rebuild
Replaces a stale or absent welcome series with a high-conversion 12-touch sequence.
When CAC is climbing but the email list is growing.
Post-Purchase Repeat Engine
Builds the missing post-purchase loop: thank-you UX, replenishment cadence, win-back SMS.
When LTV is flat or returning-customer rate is below 25%.
Attribute
Replace blended ROAS with channel-level P&L. See which dollars are actually working.
MER → True Channel P&L
Replaces blended MER with channel-level contribution-margin reporting.
When you can’t answer which channel is actually making money.
Retail × DTC Halo Modeling
For brands sold in retail. Models how DTC traffic lifts in-store sales — and vice versa.
When DTC and retail are managed in silos.
iOS Conversion Recovery
Recovers the 15–40% of iOS conversions that browser pixels miss post-iOS 14.
When iOS is >50% of traffic and your CAPI is off or partial.
What’s your
ghost revenue?
Start the diagnostic →What founders ask before they pick a framework.
Direct answers to the questions DTC operators ask before engaging. If yours is missing, run the diagnostic — the report tells you which framework to start with.
No. The Ghost Revenue™ Diagnostic picks the 2–4 frameworks that match the leaks in your specific funnel. Most engagements use 3 frameworks in the first 90 days.
Yes. Some founders take the diagnostic output and execute internally. The frameworks are described in enough detail to start. The benefit of bringing us in is sequencing and the pattern recognition across 10 verticals.
Framework 01 — the Ghost Revenue™ Diagnostic itself. It runs in 30 minutes and surfaces the largest leak with a dollar number attached. Every other framework is a fix for what 01 finds.
We started with 10 — one per DTC vertical we serve. We added the Founder Voice Content Engine (Framework 11) after watching creative fatigue surface in every diagnostic from 2025 onward.
