Free resource
The 40-point conversion teardown — free.
Forty conversion points across homepage, PDP, cart and checkout. Tick what you genuinely pass, get your band, and a priority order for what to fix first.
Frequently asked questions
What is the 40-Point Conversion Teardown?
A self-audit of 40 conversion points across the four pages where DTC revenue actually leaks: homepage, product page (PDP), cart, and checkout. Tick each point you genuinely pass — then get a band and a priority order for what to fix first.
How long does the audit take?
Most founders complete it in under 30 minutes. The scoring is binary — pass or fail per point — so there is no grey area to deliberate over. Be honest: the band is only useful if the score is real.
What is Ghost Revenue™ and how does this audit find it?
Ghost Revenue™ is the money a DTC brand has already spent to acquire visitors but never recovered — it leaks through broken ads, unconverted landing pages, and abandoned mid-funnel. Good Monster typically finds $127K/mo in Ghost Revenue™ for clients. The teardown shows you exactly which of the 40 points is costing you the most.
Is this really free?
No catch. Good Monster builds these tools so DTC founders can see their actual conversion health before spending more on acquisition. If you want a full Ghost Revenue™ diagnostic — where we identify every leak and fix the top three in 21 days — that is a paid engagement. The teardown is free.
