Good Monster
Case Studies
Revenue Audit
Good Monster · Case Studies

Six
Brands.

One Pattern.

We fixed revenue efficiency before scaling spend. Six industries, six different starting points — abandoned carts, weak retention, leaky funnels, underpriced offers. One pattern emerged every time: the revenue was already there. It just wasn't being captured.

+$76K
Avg. Revenue Recovered (90 Days)
30d
Avg. Time to First Results
90 Days
Avg. Engagement
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Client Results
Case 01 / 06
DTC + Amazon
DTCAmazonB2B→DTC
584%
Return on Investment
ROAS
YoY Revenue Growth0.0%

We built and managed Hollowick's Shopify store and Amazon catalog from scratch. After 8 months of owning the brand's marketing, we produced a 15X ROAS and 211.9% YoY growth rate.

From zero DTC presence to 15× ROAS and 211.9% YoY growth in 8 months

"We went from zero DTC presence to our most profitable channel in under a year."

584%
Return on Investment

Mark H., VP Sales, Hollowick

Case 02 / 06
Multi-Channel Ecommerce
DTCAmazonMulti-Channel
569%
Return on Investment
Amazon Revenue Growth0.00%
Shopify Revenue Growth+0%

Oral health DTC brand ran Amazon and Shopify as separate businesses — no shared strategy, no unified messaging, margin eroding on both. In 5 months, we rebuilt Amazon PDPs, restructured ad spend by channel, and launched a cross-channel email lifecycle — 67.98% Amazon revenue growth and +27% Shopify growth.

From siloed channels to 569% ROI and 67.98% Amazon growth in 5 months

"Good Monster untangled what we couldn't do internally — now our channels actually work together."

569%
Return on Investment

Sarah L., Ecommerce Director, Radius

Case 03 / 06
Omnichannel DTC
DTCRetailOmnichannel
243%
Return on Investment
Revenue Growth, First 3 Months0%
Increase in Target® Store Sales0%

Premium French baby gear brand had 12 months of flat US revenue despite entering Target® retail. Amazon, Shopify, and retail were each running without a shared strategy or timing. Over a 6-month engagement, we unified messaging and coordinated the launch across all three channels, producing 122% revenue growth in the first 3 months, 185% lift in Target® store sales, and a 243% return on the engagement.

From 12 months flat to 122% revenue growth across 3 channels in 3 months

"122% growth in the first three months. The coordinated launch strategy changed everything for us in the US."

243%
Return on Investment

Claire D., US Brand Manager, BÉABA

Client Voices

Results people actually talk about.

"

Their expertise in optimising conversion rates goes beyond our expectations."

Roberto G
Roberto G
Ryde
"

Good Monster was the catalyst for expanding and transitioning our thinking into the digital marketplace."

Ann M
Ann M
Hollowick
"

We're all set for launch and can't thank you enough for all you and your team's contributions! Your support has been pivotal."

Orah R
Orah R
Sweet Addition
"

We have been blown away by the level of service from our team at Good Monster."

David K
David K
Anoplate
"

Working with The Good Monster was an absolute pleasure. Their customized, flexible approach and commitment to getting the details right made all the difference."

Clayton L
Clayton L
Stellar
"

Sales are up, our brand is sharper, and the website delivers a better user experience. I'm a fan of the Good Monster team."

Doug S
Doug S
Vigilant Eats

Seen enough? Find My Revenue Gaps →

Ghost Revenue™

You don't need

more traffic.

Fix the leaks.

Every brand above was already running paid media. The gap wasn't traffic — it was ghost revenue hiding in acquisition, conversion, and retention. We built a calculator to show you exactly where yours is.

Find My Revenue Gaps
Case 04 / 06
Athletic Training · DTC
DTCShopifyAthletic
9.2×
Return on Ad Spend
Cart Recovery Revenue+0%
Average Order Value Lift+0%

Vertical jump training brand had a 68% cart abandonment rate and no recovery automation — most of its paid traffic was leaving without a single follow-up touchpoint. In 90 days, we deployed Klaviyo abandonment flows, post-purchase upsell sequences, and ad creative testing — 9.2× ROAS, +43% cart recovery revenue, and +67% AOV.

From 68% cart abandonment to 9.2× ROAS and +43% cart recovery in 90 days

"Three automations. That was all it took to transform our recovery rate and average order value."

9.2×
Return on Ad Spend

Jordan M., Founder, Elite Jumps

Case 05 / 06
Automotive · Dealer Group
AutomotiveB2CLead Nurture
+38%
Lead-to-Sale Conversion
Deals from Service Re-Engagement0%
Speed to First Response+0%

Regional Toyota dealer group had strong inbound volume but a lead-to-show rate 34% below regional benchmarks, with no automated follow-up past the initial inquiry. In 4 months, we built vehicle-interest segmentation, 72-hour automated nurture sequences, and a service-to-sales re-engagement campaign — +38% lead-to-sale conversion, 22% of deals from dormant service customers, and response speed improved by 41%.

From 34% below benchmark to +38% lead-to-sale conversion in 4 months

"Our lead response speed went from a liability to a competitive advantage. The funnel finally makes sense."

+38%
Lead-to-Sale Conversion

David R., Marketing Director, Toyota Dealer Group

Case 06 / 06
Tactical Optics · Outdoor
DTCOutdoorSEO
3.1×
Revenue Growth (6 months)
Organic Search Traffic+0%
Email-Attributed Revenue+0%

Niche tactical optics brand had a loyal audience but zero SEO presence, 12,000 dormant subscribers, and no affiliate program — three untapped revenue channels sitting idle. In 6 months, we executed a technical SEO build, reactivated the list with a re-engagement series, and launched a community affiliate program — 3.1× revenue growth, +156% organic traffic, +88% email-attributed revenue.

From zero SEO and 12K dormant subscribers to 3.1× revenue growth in 6 months

"We had the audience. We just had no system to reach them. In six months they built three channels we never had — revenue tripled."

3.1×
Revenue Growth (6 months)

Chris W., Founder, Stealth Vision

Questions, answered

What buyers ask before they engage.

Six brands, six different industries, one pattern. Here's what we get asked most.

Documented engagements span DTC apparel, beauty, supplements, baby gear, tactical optics, athletic training, candle manufacturing, oral health, automotive dealer groups, and pet products. Clients include Hollowick (DTC + Amazon), Radius (multi-channel ecommerce), BÉABA (omnichannel DTC), Elite Jumps (athletic training), a regional Toyota dealer group, and Stealth Vision (tactical optics).

Most engagements run 3 to 8 months. Hollowick: 8 months to 15× ROAS. Radius: 5 months to 569% ROI. BÉABA: 6 months covering a coordinated US launch. Elite Jumps: 90 days to deploy three Klaviyo automations. Toyota dealer group: 4 months to +38% lead-to-sale conversion. Stealth Vision: 6 months to 3.1× revenue.

First measurable results typically appear within 30 days. Documented faster outcomes include Conversion Speed Check (+22% CVR in 30 days) and Paid Social Testing Grid (−28% CAC in 60 days). Larger system rebuilds — the Omnichannel Launch Blueprint or B2B-to-DTC Brand Shift — typically show results in 60 to 90 days.

No agency can honestly guarantee a number on the brand side of the marketing equation — too many inputs are outside our control. What we do guarantee is the system: each framework has a defined process and a documented typical outcome benchmark, and every engagement is measured against it.

Access (Shopify, Amazon Seller Central, Klaviyo, Meta Ads, Google Ads, Google Analytics), product and brand context, and decision-makers available for weekly check-ins and creative or offer approvals. The execution work — strategy, creative briefs, ad management, automation builds, listing optimization — is handled by Good Monster.

Every number is sourced from the client's own analytics during the documented engagement window. Specific platforms vary by case — Shopify and Klaviyo for DTC numbers, Amazon Seller Central for marketplace numbers, Meta and Google Ads platforms for paid media, and dealership CRM for the Toyota case. Quotes are from named operators at each brand.